Airtel Expands AI-Based Anti-Spam Features to Tackle International Spam Calls and Messages

Bharti Airtel has improved its AI-powered anti-spam service, which was launched in September 2024. The updated features now help detect and alert users about spam calls and messages from international numbers.

Support for 10 Indian Languages

To make the service more user-friendly, Airtel has added the option for customers to receive spam alerts in 10 Indian languages. These include Hindi, Marathi, Bengali, Gujarati, Tamil, Kannada, Malayalam, Urdu, Punjabi, and Telugu. This update is currently available only for Android users.

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Rise in International Spam

According to Airtel, spam calls from overseas have increased by 12% in the last 6 months. This rise came after the company introduced the anti-spam feature for domestic calls, showing a shift in spam traffic to international networks.

Massive Detection Numbers

Airtel said it has detected 27.5 billion spam calls so far. That’s about 1,560 spam calls every second. Since the anti-spam tool was introduced, there has been a 16% drop in spam calls for Airtel users.

Why These Changes Were Made

Siddharth Sharma, Director (Marketing) and CEO (Connected Homes) at Airtel, said the updates were based on customer feedback and the growing need to fight international spam. He added that the improvements aim to support India’s language diversity while keeping users safer.

The latest updates are currently available only on Android phones.

About Bharti Airtel

Bharti Airtel is a leading Indian multinational telecom company headquartered in New Delhi. It operates in 18 countries across South Asia, Africa, and the Channel Islands. In India, Airtel offers advanced telecom services, including 5G, 4G, and LTE Advanced, across the country.

As of April 22, 2025, Bharti Airtel share price is trading at ₹1,874, down ₹9.40 or 0.50% from the previous close. The stock opened at ₹1,888 and has touched an intraday high and low of ₹1,888 and ₹1,871.80, respectively. The company has a market capitalisation of ₹11.24 lakh crore, a price-to-earnings (P/E) ratio of 45.57, and offers a dividend yield of 0.43%. Over the past 52 weeks, the stock has ranged between a low of ₹1,219.05 and a high of ₹1,904.30.

Conclusion

Airtel’s latest upgrade to its anti-spam system shows its commitment to customer safety and inclusivity. With global spam detection and alerts in regional languages, users can expect a more secure and user-friendly mobile experience.

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