Wipro Consumer Care to Acquire Philippines Based S Brands in 16th Global Acquisition

Wipro Consumer Care International (WCCI) has signed a definitive agreement to acquire 100% shareholding in Philippines-based S Brands Consumer Care Inc., as per The Business Standard news report. 

The transaction is WCCI's 16th strategic acquisition globally and its 2nd in the Philippines, reinforcing the company's presence in the Southeast Asian personal care market. 

Adds Leading Personal Care Brands 

The acquisition brings brands including KERATINplus, AlcoPlus, DeoPlus, Empress and Fiona Cologne into Wipro's portfolio. 

According to the company, KERATINplus is the leading hair treatment brand in the Philippines, while AlcoPlus and DeoPlus hold strong positions in their respective categories. 

Acquisition Strengthens Regional Presence 

As per the report, Kumar Chander, CEO of Wipro Consumer Care & Lighting and Managing Director, Wipro Enterprises, said, “This acquisition is an important milestone in our journey to become one of Southeast Asia's leading personal care companies. S Brands brings a portfolio of trusted, category-leading brands that complement our existing presence across the region and strengthens our position in key growth markets.” 

He said the addition of S Brands strengthens Wipro's position in key growth markets, reflects its long-term commitment to investing in strong local brands and makes the Philippines the company's third market outside India with revenues exceeding ₹1,000 crore. 

Leadership on Future Growth 

Dick Sy Ong, Founder and President of S Brands, said the company is ready to expand into more markets and that Wipro's global reach, R&D capabilities and innovation will support that growth. 

He added, "We found in Wipro a partner whose values match ours," citing shared values, grounded leadership and a commitment to giving back to communities. 

Scale and Long-Term Value 

Nagender Arya, President and COO of Wipro Consumer Care International, said S Brands' trusted brands and category leadership, together with Splash, will strengthen Wipro's presence in the Philippines while expanding market reach and scale. 

Anita B. Zutshi, CFO of Wipro Enterprises, said S Brands is a strong strategic fit with leading market positions and attractive growth potential, reflecting Wipro's disciplined capital allocation approach and focus on creating long-term value in high-growth consumer markets. 

Read More: Wipro Q1 FY27 Results: Revenue Rises 10.6% YoY, Net Profit Increases 0.6%! 

Conclusion 

The acquisition expands Wipro Consumer Care International's portfolio with established personal care brands while strengthening its presence in the Philippines. It also advances the company's broader Southeast Asia growth strategy through an expanded regional brand portfolio. 

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