Trent Share Price in Focus as Westside Targets Opening Up to 100 Stores Annually

Trent Ltd. plans to increase the pace of expansion for its Westside retail chain, with a target of opening up to 100 stores every year, as per a Bloomberg report.  

“We’ve been opening 10 to 15 stores each year, so to suddenly jump to a hundred stores is ambitious, but we’re ready for it,” Chief Executive Officer Shailina Parti said in an interview, as per the report. 

The proposed expansion follows a period when Westside remained smaller than Trent's value fashion chain, Zudio. 

Capital Raising and Online Business 

Earlier this year, Trent's board approved raising ₹2,500 crore. The company said most of the money would be used to expand its retail network. A portion will also be spent on Westside's e-commerce business and international operations. 

Online sales contributed around 6% of Westside's revenue in the quarter ended 31 March 2026. Trent has set a target of increasing that contribution to 10%. 

AI Used in Design Process 

The company has introduced artificial intelligence tools in product design, warehousing, and supply chain functions. According to Trent, its team of around 50 designers now develops between 400 and 500 designs each week. Earlier, the average output was about 50 designs. 

The retailer is also working to reduce the time taken to move trend-based products from design to stores to around 30 days. 

Consumer Spending Remains Weak 

The expansion comes at a time when demand for discretionary products remains uneven. In its April 2026, investor presentation, Trent said higher living costs and macroeconomic uncertainty had led consumers to spend cautiously.  

The company also cited the limited availability of suitable retail space as a challenge for further expansion. At the same time, growth at Zudio has slowed amid increasing competition in the value fashion segment. 

Read More: Swaraj Engines Share Price in Focus After Q1 FY27 Earnings Results: Total Income Up 20.9% YoY! 

Trent Ltd. Share Price Performance  

As of 20 July 2026, 12:47 pm, Trent Ltd. share price was trading at ₹2,904.60, up 2.19% from the previous closing price. 

Conclusion 

Westside's expansion plan combines a faster pace of store openings with investment in digital operations and supply chain efficiency. The company is also working to shorten the time taken to bring new products to stores. 

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