Reliance Retail Acquires Himalayan Beauty Brand Pahadi Local to Expand Wellness Portfolio

Reliance Retail Limited has announced the acquisition of the brand “Pahadi Local” along with its business operations from Pahadi Goodness Private Limited. The acquisition marks another step in Reliance Retail’s strategy to expand its portfolio of homegrown brands in the beauty and wellness segment. 

Reliance Retail Limited operates as a subsidiary of Reliance Retail Ventures Limited (RRVL), which serves as the holding company for all retail businesses within the Reliance Industries Limited (RIL) group.

Pahadi Local is a fast-growing Indian brand known for its nature-inspired formulations and use of Himalayan ingredients in skincare and wellness products.

The move is aimed at strengthening Reliance Retail’s presence in the personal care and wellness market by integrating brands that combine traditional knowledge with modern product development.

Focus on Himalayan-Inspired Beauty and Wellness

Pahadi Local was founded with the mission of bringing the purity of Himalayan ingredients into everyday personal care. The brand has built a strong reputation for clean formulations, ethical sourcing, and sustainable practices. Its products are inspired by traditional wellness knowledge from the Himalayan region and are developed using modern formulation techniques.

One of the brand’s signature ingredients is Gutti Ka Tel, also known as apricot kernel oil, which has gained popularity among consumers for its skincare benefits. The ingredient and the brand’s focus on indigenous sourcing have also received recognition from Narendra Modi for promoting local enterprise and sustainable practices.

Supporting Local Communities and Sustainability

Beyond product innovation, Pahadi Local is known for its social impact initiatives. The brand works closely with women-led self-help groups in Ladakh and Himachal Pradesh to support local livelihoods. Through these collaborations, it contributes to employment generation while also promoting initiatives related to healthcare, education, and environmental preservation.

This approach aligns with Reliance Retail’s long-term vision of building purpose-driven brands that combine commercial growth with social responsibility and sustainability.

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Expansion Through Reliance Retail’s Network

Following the acquisition, Reliance Retail plans to scale the brand through its extensive omni-channel retail ecosystem. The company intends to expand Pahadi Local’s presence across its physical retail formats and strengthen its digital commerce channels. The founding team of the brand will continue to guide its creative direction, product development, and brand philosophy.

Commenting on the business acquisition, Ms. Isha Ambani, Executive Director of Reliance Retail Ventures Limited, said, “At Reliance Retail, we are focused on curating brands that combine authenticity with innovation and meaningful consumer relevance. Pahadi Local’s roots in Himalayan wellness traditions and its commitment to responsible sourcing, make it a compelling addition to our beauty ecosystem. We are excited to nurture and scale the brand through our omni-channel network and experiential retail platforms, while carefully preserving the purity, integrity, and storytelling that define its identity.”

Conclusion

The acquisition of Pahadi Local reflects Reliance Retail’s broader strategy of investing in emerging Indian brands with strong growth potential. By leveraging its retail infrastructure, digital capabilities, and supply chain network, Reliance Retail aims to accelerate the brand’s expansion while preserving its focus on Himalayan-inspired wellness and sustainable practices.

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