Magic Moments, a flagship vodka brand from Radico Khaitan, has reached a milestone by selling 3.25 million cases in Q1 FY2027, as per the report on exchange filings.
This achievement highlights the brand's strong position in India's vodka market and reflects the evolving consumer preferences.
In Q1 FY2027, Magic Moments sold 3.25 million cases, a 43% increase from 2.27 million cases in the same period last year. This growth underscores the brand's 60% market share in India's vodka sector.
The brand's success is attributed to premiumisation, flavour innovation, and changing consumer preferences.
Magic Moments is recognised as India's leading vodka brand and ranks as the world's fifth-largest vodka brand.
The brand's focus on flavoured vodka, which accounted for over 65% of vodka volumes in FY26, has been a key driver of its growth.
The Indian vodka market is undergoing a transformation, driven by changing consumer preferences, premiumisation, and the growing cocktail culture. The increasing acceptance of white spirits among new-age consumers has also contributed to this growth.
Vodka accounts for nearly 28-30% of global spirits consumption, but its share within India's IMFL market remained below 5% in FY26.
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Radico Khaitan, India's largest homegrown alcobev company, has been at the forefront of this evolution. The company has invested in flavour-led innovation, premiumisation, and consumer engagement to capitalise on the growing vodka market.
The 'Flavours of India' range reflects Radico Khaitan's understanding of local preferences and the evolving palate of Indian consumers.
As of July 06, 2026, at 1:10 PM, Radico Khaitan share price on NSE was trading at ₹4,069.00, up by 4.54% from the previous closing price.
Magic Moments sold 3.25 million cases in Q1 FY2027, a 43% increase from the previous year. The brand holds a 60% market share in India's vodka market, driven by premiumisation and flavour innovation. Flavoured vodka accounted for over 65% of volumes in FY26.
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Published on: Jul 6, 2026, 4:07 PM IST
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