
Punjab National Bank has introduced a new high end credit card Luxura offering as part of its expansion in the premium banking category.
The announcement was made at a New Delhi event where the bank also revealed its latest brand association with Indian women’s cricket captain Harmanpreet Kaur.
The Luxura RuPay metal card is positioned as a premium lifestyle product with a rewards structure designed around welcome benefits, spending milestones and partner linked offers.
The bank noted that the card includes privileges across hotel stays, dining and associated premium experiences. PNB intends to strengthen its presence in the upper tier of the credit card market, a segment that has seen rapid growth and strong competition.
Financial Services Secretary M Nagaraju said the launch widens PNB’s offerings for customers seeking specialised features. PNB MD and CEO Ashok Chandra added that the partnership with Harmanpreet Kaur will help reinforce the bank’s broader brand strategy.
In addition to the credit card launch, the bank announced several digital enhancements and new product offerings.
PNB introduced updates to its mobile banking platform through PNB One 2.0, unveiled a digital process for rooftop solar financing under Digi Surya Ghar, and confirmed its onboarding on the International Bullion Exchange for online gold bullion transactions.
These initiatives are expected to enhance customer experience, improve digital access and expand the bank’s product suite.
As of December 05, 2025, PNB share price is closed at ₹121.62 per share, reflecting a surge of 1.75% from the previous closing price.
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With the launch of the Luxura RuPay metal card and a series of digital upgrades, PNB has strengthened its presence in the premium banking segment and reinforced its ongoing brand strategy. The partnership with Harmanpreet Kaur and the rollout of new platforms and services highlight the bank’s focus on innovation, customer engagement and modern financial solutions.
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Published on: Dec 6, 2025, 12:03 PM IST

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