Pine Labs Share Price in Focus After Extending Five-Year Partnership with Woolworths

Pine Labs has extended its partnership with Australian retailer Woolworths Group, continuing to provide technology for its gift card programmes, as per the exchange filing. The new agreement will focus on improving the platform, adding deeper API integrations, and supporting new digital gift card services.  

Pine Labs provides the technology through its subsidiary, Qwikcilver. The platform handles areas such as gift card issuance, processing, and transactions across physical and digital channels.  

Pine Labs Extends Woolworths Partnership 

Pine Labs and Woolworths have already worked together for 5 years. Under the extended partnership, Pine Labs will continue supporting Woolworths' gift card infrastructure. 

The company will work on improving the platform and making it easier to add new gift card use cases across online and physical channels.  

More API Integration and Digital Services 

The extended partnership includes deeper API integration, better scalability and stronger digital capabilities. 

Through Qwikcilver, Pine Labs provides the technology used across the gift card lifecycle, from issuing cards to processing and managing transactions.   

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Pine Labs Share Price Performance 

As of September 29, 2026, at 2:40 PM, Pine Labs share price was trading at ₹170.38 per share, reflecting a 1.53% decline from the previous trading session. 

Conclusion 

Pine Labs has extended its technology partnership with Woolworths Group for five years, continuing its work on the retailer's gift card programmes through Qwikcilver. The extended deal will cover platform upgrades, deeper API integration and support for new digital and stored-value services. 

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