Pidilite Ventures, the investment arm of Pidilite Industries, has made a strategic investment in MagicDecor, an emerging home décor brand known for personalised, sustainable, and premium products like wallpapers, blinds, curtains, and canvas art.
This move strengthens Pidilite’s presence in India’s fast-growing home improvement and décor market.
According to Sanket Parekh, Director at Pidilite Ventures, MagicDecor has shown strong growth by combining customisation with quality. Over the past 2 years, the company has expanded its product range and improved distribution.
He said Pidilite sees MagicDecor as well-positioned to lead the premium personalised décor category in India and abroad.
MagicDecor plans to use the new funds to:
Co-founder & CEO Siddheshwar Panda said the Pidilite partnership will help the company scale faster and innovate more effectively.
Pidilite Ventures invests in fast-growing, innovative companies that complement Pidilite’s core businesses in home improvement, adhesives, and consumer products.
Pidilite Industries share price closed at ₹1,480.90 on November 26, up 0.98% from the previous session. The stock opened at ₹1,461.10, touched a high of ₹1,490, and hit a low of ₹1,460.90 during the day. The company currently commands a market capitalisation of ₹75,553 crore, with a P/E ratio of 67.82 and a dividend yield of 0.68%.
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Founded by Siddheshwar Panda, Samir Panda, and Anoop Ulahannan, MagicDecor specialises in high-quality, customised and sustainable décor solutions. Their mission is to make premium personalised design accessible to a wider Indian audience.
Pidilite’s investment strengthens MagicDecor’s ability to scale, innovate, and reach new markets. The partnership blends MagicDecor’s design expertise with Pidilite’s industry leadership, setting the stage for faster growth in India’s booming décor and home improvement space.
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
Investments in the securities market are subject to market risks. Read all the related documents carefully before investing.
Published on: Nov 26, 2025, 5:10 PM IST
Kusum Kumari
Kusum Kumari is a Content Writer with 4 years of experience in simplifying financial market concepts. Currently crafting insightful content at Angel One, She specialise in breaking down complex topics into easy-to-understand pieces, blending expertise in market fundamentals and technical analysis.
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