Ola Electric has unveiled its #EndICEAge campaign, aiming to boost electric vehicle adoption in India. The initiative features competitive pricing and ownership benefits, making EVs more accessible to consumers.
On March 26, 2026, Ola Electric announced the #EndICEAge campaign, offering its Gen 3 S1 X (2kWh) and Roadster X (2.5kWh) models at a starting price of ₹49,999.
This offer includes benefits up to ₹50,000, valid until March 31, 2026. The campaign is designed to make EVs a viable option for Indian consumers amid rising fuel costs.
The company is also introducing a Service Trust Guarantee, providing free Ola cab vouchers if service delays occur beyond the stipulated timeframe.
Additionally, a Buyback Guarantee ensures a buyback value of up to 60%, giving customers peace of mind.
Ola Electric is offering an 8-year extended warranty across its vehicle portfolio, enhancing customer confidence in their purchase.
The company's Gen 3 S1 scooters and Roadster X motorcycles are known for their performance, range, and technology.
With up to 320 km IDC range in scooters and up to 500 km in motorcycles, these EVs deliver a leading riding experience.
Read More: India Accelerates EV Adoption with FAME Scheme and PM E-DRIVE Push!
Ola Electric's premium S1 Gen 3 range includes the S1 Pro+ in 5.2kWh and 4kWh configurations, and the S1 Pro in 4kWh and 3kWh configurations, priced from ₹1,44,999 to ₹1,02,499.
The mass-market offerings feature the Gen 3 S1 X+ (4kWh) and Gen 3 S1 X (2kWh, 3kWh, and 4kWh), with prices starting at ₹49,999.
The Roadster motorcycle range includes the Roadster X+ in 4.5kWh and 9.1kWh configurations, priced from ₹1,09,999.
As of March 25, 2026, at 3:30 PM, Ola Electric Mobility share price on NSE was closed at ₹23.86 up by 2.62% from the previous closing price.
Ola Electric's #EndICEAge campaign is a strategic move to promote electric mobility in India. With competitive pricing and comprehensive ownership benefits, the company aims to make EVs a compelling choice for consumers.
Disclaimer: This blog has been written exclusively for educational purposes. The securities or companies mentioned are only examples and not recommendations. This does not constitute a personal recommendation or investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions.
Investments in the securities market are subject to market risks, read all the related documents carefully before investing.
Published on: Mar 27, 2026, 8:09 AM IST
Team Angel One
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