Marico Share Price in Focus; Enters Hair Cleansing Market with Parachute Advansed Protein Shampoo

On May 26, 2026, Marico Limited, a prominent FMCG company in India, announced the launch of its Parachute Advansed Protein Shampoo.  

This marks the company's entry into the hair cleansing segment, leveraging the strong equity of its Parachute Advansed brand. 

Introduction of Parachute Advansed Protein Shampoo 

The new Parachute Advansed Protein Shampoo range is designed to prevent protein loss in hair, targeting the damage repair segment.  

The lead variant combines coconut milk with aloe vera, while other variants include ingredients like rosemary, amla, shikakai, and almond, each offering benefits such as hair fall control and shine. 

Marico's strategic move into the ₹10,000 crore shampoo market, which is growing at 9-10% annually, aims to capture a significant share of the Indian consumer's hair-care expenditure. 

Product Range and Market Strategy 

The shampoo range is available in 8 variants and multiple pack sizes, including sachets priced at ₹1, to encourage widespread trial.  

Sizes range from 80ml to 1.2L, available across general trade, modern trade, and e-commerce platforms. 

Read More: Piramal Finance Partners with Shriram General Insurance to Expand Insurance Access Across India! 

Marico's Commitment to Innovation 

Marico's CEO, Ashish Goupal, emphasised the company's commitment to coconut-led innovation, aligning with consumer preferences for nature-forward solutions.  

The launch is supported by a comprehensive marketing plan, including television, digital, and regional platforms. 

Marico Share Price Performance 

As of May 26, 2026, at 2:18 PM, Marico share price on NSE was trading at ₹830.40 up by 0.86% from the previous closing price. 

Conclusion 

Marico's introduction of the Parachute Advansed Protein Shampoo signifies a strategic expansion into the hair cleansing segment. With a focus on natural ingredients and a robust marketing strategy, the company aims to strengthen its presence in the personal care market. 

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