
Mahindra & Mahindra has announced the appointment of Ms. Purnima Lamba as the Chief Brand Officer, effective from September 1, 2026.
This strategic move aims to bolster the company's brand narrative and ensure consistency across its diverse business verticals.
Ms. Purnima Lamba will take on the role of Chief Brand Officer at Mahindra Group, where she will be responsible for shaping and managing the corporate brand and communications strategy.
Her role involves developing a compelling brand narrative that aligns with Mahindra's values, vision, and business ambitions.
She will oversee brand consistency across various business sectors, ensuring alignment with Mahindra’s purpose-driven identity.
Purnima Lamba joins Mahindra after a distinguished global career of approximately 25 years at Unilever, where she held senior leadership roles in India, the UK, and the Netherlands.
Her expertise in building tech-enabled beauty experiences and pioneering digital media models has been instrumental in strengthening brand presence and expanding global footprint.
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Purnima holds a BSc and MSc in Management from the London School of Economics and Political Science.
Her career journey, from entrepreneurial beginnings to leading iconic beauty brands, reflects transformation, innovation, and cultural intelligence.
Founded in 1945, the Mahindra Group is a prominent multinational federation of companies with 3,24,000 employees in over 100 countries.
It holds a leadership position in farm equipment, utility vehicles, information technology, and financial services in India.
The group is also the world's largest tractor company by volume and has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate.
As of May 20, 2026, at 10:35 AM, Mahindra & Mahindra share price on NSE was trading at ₹3,097.20 up by 0.16% from the previous closing price.
The appointment of Purnima Lamba as Chief Brand Officer underscores Mahindra Group's commitment to building a purpose-driven, future-ready corporate brand. Her extensive experience and strategic insight are expected to enhance the brand's salience across traditional and digital ecosystems.
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Published on: May 20, 2026, 11:24 AM IST

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