LIC Share Price in Focus; Launches MyLIC and Super Sales Saathi Apps to Enhance Customer Experience

As per The PIB report, on April 15, 2026, Life Insurance Corporation of India (LIC) unveiled its new mobile applications, MyLIC and Super Sales Saathi, aimed at enhancing customer experience and digital accessibility.  

The launch event in Mumbai was attended by Shri. M. Nagaraju, IAS, Secretary, Department of Financial Services, Ministry of Finance, along with LIC's senior management. 

MyLIC App: A Comprehensive Digital Experience 

The MyLIC app is designed to provide a seamless digital experience by integrating policy servicing, claims support, payments, and documentation.  

With over 260 million policies, LIC aims to streamline processes and reduce paperwork, empowering policyholders to manage their financial protection journey effectively. 

Key features of the MyLIC app include the ability to view and manage insurance portfolios, pay premiums instantly, track policy benefits in real-time, and avail paperless policy loans. 

Additionally, users can update and revive lapsed policies online, explore and purchase policies digitally, and complete secure e-KYC processes. 

Super Sales Saathi: Empowering LIC's Intermediaries 

The Super Sales Saathi app is tailored for LIC's sales intermediaries, providing digital tools for marketing insights, performance tracking, and customer engagement.  

It offers real-time policy status tracking, automated follow-up reminders, and integrated communication with customers. 

The app also includes AI-driven nudges for customer value enhancement, digital sales kits, and product explainers for on-the-go presentations.  

Performance dashboards help intermediaries monitor targets and achievements, enhancing their efficiency and confidence in serving families. 

Integration with LIC's DIVE Platform 

Both apps are part of LIC's DIVE (Digital Innovation & Value Enhancement) platform, which aims to deliver a seamless, secure, and fully integrated insurance experience for customers, intermediaries, and employees. 

Read More: LIC Share Price in Focus; Announces Issuance of 1:1 Bonus Equity Shares! 

LIC Share Price Performance 

As of April 16, 2026, at 11:19 AM, LIC share price on NSE was trading at ₹845.85 up by 0.44% from the previous closing price. 

Conclusion 

LIC's launch of the MyLIC and Super Sales Saathi apps marks a significant step towards enhancing customer experience and digital accessibility. By leveraging technology, LIC aims to provide transparent and citizen-centric services, reinforcing India's commitment to an inclusive insurance sector. 

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