Landmark Cars Share Price in Focus as It Partners with OLX India to Create Phygital Platform for Pre-Owned Cars

On September 24, 2026, Landmark Cars Limited and OLX India announced a strategic partnership to develop a leading integrated "phygital" platform for buying and selling pre-owned cars in India, as per the exchange filings.  

This collaboration aims to combine physical and digital resources to enhance the customer experience in the pre-owned car market. 

Integration of Strategic Assets 

Landmark Cars will integrate its extensive physical network of over 140 vehicle retail and service touchpoints across 12 Indian states into the new platform.  

The company has served over 5,00,000 customers since its inception, providing a robust foundation for the partnership. 

OLX India will contribute its vast online automotive classifieds platform, which currently attracts more than 23 million consumers annually.  

This digital marketplace will be pivotal in reaching a broader audience for the pre-owned car platform. 

Operational Model and Expansion Plans 

The partnership will initially focus on key cities, with plans to expand pan-India based on performance metrics. OLX India will lead digital engagement using its proprietary VAYA AI for market intelligence, enhancing the platform's efficiency and reach. 

Landmark outlets will serve as physical "Experience Centres" for vehicle inspections and handovers. The vehicles will be acquired and sold under a co-branded proposition, operating on a revenue-sharing basis. 

Read More: Godrej Properties Share Price in Focus; Records 100th Home Handover at Godrej Nest, Noida! 

Corporate Ecosystem and Market Presence 

Landmark Cars operates premium dealerships for brands like Mercedes-Benz, Honda, Jeep, Volkswagen, BYD, Renault, Mahindra, Kia, MG Motors, and Citroën. It also manages commercial vehicle retail operations for Ashok Leyland, establishing a strong market presence. 

OLX India, part of CarTrade Tech Limited, serves 80 million monthly unique users and holds over 63% of India's online used car listings, making it a significant player in the digital marketplace ecosystem. 

Landmark Cars Share Price Performance 

As of September 24, 2026, at 11:14 AM, Landmark Cars share price on NSE was trading at ₹498.65, down by 1.53% from the previous closing price 

Conclusion 

The partnership between Landmark Cars and OLX India aims to create a leading phygital platform for pre-owned cars, integrating 140 retail points and a digital marketplace with 23 million users. This collaboration combines physical and digital assets to enhance the customer experience in the pre-owned car market. 

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