Hindustan Unilever Share Price in Focus; HUL Raises Prices of Surf Excel, Rin and Wheel

Hindustan Unilever (HUL) has raised prices of several home care products, including Surf Excel, Rin, Wheel and Moti Gulab soap. The revised prices reflect continued pressure from higher input costs. 

The increase comes as the company looks to protect its margins while managing costs in a competitive consumer goods market. 

Surf Excel Products Become Costlier 

The 1-kg pack of Surf Excel Quick Wash now costs Rs 245, up Rs 10 from Rs 235. Its 500-gm pack has gone up by Rs 5 to Rs 128. 

HUL has also increased the price of Surf Excel Easy Wash. The 1-kg pack now sells for Rs 172 against Rs 167 earlier, while the 500-gm pack has moved from Rs 85 to Rs 87. 

The 250-gm Surf Excel bar is now priced at Rs 45, compared with Rs 42 earlier. The four-bar bundle, containing 200 gm bars, has become costlier by Rs 10 and now costs Rs 155. 

Rin And Wheel Prices Also Revised 

Rin Ala 500 ml has become costlier by Rs 5, taking its price to Rs 95. The 1-kg pack of Rin detergent powder now costs Rs 123, while the 500-gm pack is priced at Rs 63. 

For Wheel detergent powder, the 1-kg pack has gone up from Rs 90 to Rs 93. The 500-gm pack now costs Rs 47, against Rs 46 earlier. 

HUL has also raised the price of Moti Gulab soap (150 gm) by Rs 8 to Rs 82 from Rs 74. This is an increase of more than 10%. 

Why Is HUL Raising Prices? 

The company has been facing pressure from rising input costs. HUL Managing Director and CEO Priya Nair had said last month that the company would take calibrated price increases depending on how costs move. 

She also indicated that elevated commodity inflation remained a challenge, even as demand continued to hold up. 

Read More: NIFTY FINANCIAL SERVICES Index Climbs Above 27,200 Mark in Intraday Trade on November 9, 2026! 

HUL Share Price Performance 

As of November 09, 2026, HUL share price closed at ₹1,990.30 per share, reflecting a 0.34% decline from previous closing price. 

Conclusion 

The latest revisions cover several everyday household products, with increases ranging from Re 1 to Rs 10 depending on the pack. HUL is adjusting prices across its portfolio as it deals with higher costs. 

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