Birla Estates Achieves ₹1,800 Crore Record Sales as Birla Pravaah Sells Out in 24 Hours

Birla Estates Pvt. Ltd, a subsidiary of Aditya Birla Real Estate Limited, announced a landmark sales milestone with its premium residential project, Birla Pravaah, in Sector 71, Gurugram. 

The project, comprising 492 units, was fully sold out within 24 hours of launch, generating sales of over ₹1,800 crore. This extraordinary response underscores the brand’s rising influence in the NCR real estate market and marks one of its most successful launches in the region.

Thoughtfully Designed Community With Expansive Open Spaces

Spread across 5.075 acres, Birla Pravaah has been conceptualised as a modern, nature-centric residential development. 

Nearly 70% of the project area is devoted to open spaces, complemented by over 30 amenities designed across wellness, social, kids, and sports categories. 

The layout integrates expansive greens with well-planned towers that maximise natural light and ventilation, offering spacious 3 BHK and 3 BHK + Utility residences.

Strong Connectivity and IGBC Gold Pre-Certification

Birla Pravaah’s strategic location on the Southern Peripheral Road adds to its appeal, providing seamless access to NH48, Golf Course Extension, Sohna Road and the Dwarka Expressway. 

The project is IGBC Gold pre-certified, enhancing its sustainability credentials. Five residential towers form the development, with select towers offering just two units per floor to ensure exclusivity and privacy for residents.

Momentum Builds on Success of Previous Launches

This achievement follows the strong performance of Birla Arika in Sector 31, Gurugram, where Phase 1 recorded sales of about ₹3,000 crore across nearly 300 units. 

With an expanding portfolio that includes Birla Navya, Birla Arika and now Birla Pravaah, Birla Estates continues to cement its leadership in premium urban housing in the NCR region.

Commenting on the success of the project, KT Jithendran, MD & CEO at Birla Estates states, “Birla Pravaah is a one-of-its-kind development. Every detail has been meticulously crafted to create homes that inspire and elevate the everyday lives of modern families. Our legacy continues to strengthen with every project we deliver.” 

He further added, “The overwhelming response underscores the increasing demand for premium, well-designed residences in NCR. With this milestone, Birla Estates further deepens its presence in one of India’s fastest-growing real estate markets.”

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Conclusion

The record-breaking sell-out of Birla Pravaah highlights the rising demand for thoughtfully designed, well-connected premium residences in Gurugram. With consistent success across multiple projects, Birla Estates is accelerating its growth trajectory and reinforcing its position as a leading developer shaping modern urban living in NCR.

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