Bajaj Electricals Share Price Surges Over 5%; Acquires Morphy Richards Brand Rights in India and Neighbouring Markets

Bajaj Electricals Limited has announced the acquisition of the Morphy Richards brand rights in India and select South Asian markets for ₹141.4 crores. This strategic move allows Bajaj Electricals to fully own and manage the Morphy Richards portfolio in key regions. 

Details of the Acquisition 

On March 16, 2026, Bajaj Electricals signed a definitive agreement to acquire the intellectual property and brand rights of Morphy Richards in India, Nepal, Bhutan, Bangladesh, Sri Lanka, and the Maldives.  

The acquisition, valued at ₹141.4 crores, marks a significant step in Bajaj Electricals' long-standing relationship with Morphy Richards, which began in 2002 under licensing arrangements. 

The agreement involves the absolute, perpetual, and irrevocable sale and assignment of the Morphy Richards brand, including trademarks, domain names, and social media accounts, along with all associated goodwill.  

This acquisition is expected to enhance Bajaj Electricals' multi-brand strategy, allowing for deeper investments in innovation and market execution. 

Financial Details and Payment Structure 

The total consideration for the acquisition is ₹141.4 crores, payable in GBP Sterling in three instalments.  

The first instalment of ₹49 crores was due on the transfer date, with subsequent payments scheduled for March 31, 2027, and March 31, 2028. The total cash outflow, inclusive of GST and other taxes, amounts to ₹197.47 crores. 

Read More: Bajaj Auto Opens Special Window for Investors to Convert Physical Shares into Demat Form! 

Termination of Previous Agreements 

As part of the acquisition, the existing Trade Mark Licence Agreement between Bajaj Electricals and Glen Electric Limited, dated March 17, 2022, was terminated by mutual consent.  

This termination allows Bajaj Electricals to assume full control of the Morphy Richards brand in the specified territories. 

Bajaj Electricals Share Price Performance  

As of March 17, 2026, at 9:34 AM, Bajaj Electricals share price on NSE was trading at ₹381.50 up by 5.18% from the previous closing price. 

Conclusion 

Bajaj Electricals' acquisition of the Morphy Richards brand rights in India and neighbouring markets for ₹141.4 crores represents a strategic expansion of its portfolio. By gaining full ownership of the brand, Bajaj Electricals aims to strengthen its market presence and enhance its offerings in the consumer appliances sector. 

Disclaimer: This blog has been written exclusively for educational purposes. The securities or companies mentioned are only examples and not recommendations. This does not constitute a personal recommendation or investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions. 

Investments in the securities market are subject to market risks, read all the related documents carefully before investing.