Allied Blenders Share Price Gains Over 9%; Launches ZOYA Pink Mix Berries Gin

Allied Blenders and Distillers has introduced ZOYA Pink Mix Berries Gin under its premium portfolio through its subsidiary, ABD Maestro Pvt. Ltd. The development was disclosed in an exchange filing dated April 9, adding a new variant to the existing ZOYA range.  

The product has been launched as a small-batch extension, forming part of the company’s premium and luxury spirits segment. 

Product Details and Rollout 

The new variant is based on a juniper-led profile, combined with berry flavours such as strawberry, cranberry, blackberry, and raspberry. It is produced using grain neutral spirits, with ingredients sourced from multiple regions.  

ZOYA Pink Mix Berries Gin is currently available in Maharashtra at a price of ₹2,500. The company has indicated that distribution will be expanded to other markets in phases. 

Portfolio Expansion and Segment Trends 

The ZOYA portfolio already includes variants such as Watermelon Gin and Espresso Coffee Gin. The addition of a berry-based product expands the range of flavoured offerings within the brand. 

The company stated that demand in the premium spirits segment continues to be supported by evolving consumption patterns. Consumer preference is shifting towards flavoured spirits and cocktail-based formats.  

Read More: TCS Reports ₹10,000 Crore Jump in Employee Costs for FY26; Restructuring Hits ₹1,388 Crore! 

Allied Blenders and Distillers Share Price Performance 

As of April 10, 2026, at 12:12 PM, Allied Blenders and Distillers Ltd share price was trading at ₹508.80, up 9.06% from the previous closing price. 

Conclusion 

A new ZOYA variant was announced by the company. The stock gained over 9% in intraday trade on April 10, with activity picking up after the disclosure. 

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