Affle 3i Share Price Surges Over 3%; To Acquire AdColony Assets from Digital Turbine

Affle 3i Limited has announced that its wholly owned step-down subsidiary, Affle MEA FZ-LLC (AMEA), has entered into a definitive Asset Purchase Agreement to acquire AdColony assets from Digital Turbine, Inc. 

The acquisition is aimed at expanding Affle's consumer platform business and enhancing its capabilities in mobile advertising technology.  

Affle to Acquire AdColony Assets 

The transaction involves the acquisition of strategic AdColony assets through AMEA, a subsidiary of Affle International Pte. Ltd. 

The deal has been structured as an asset purchase and does not include customer contracts.  

Deal Valued At $4.7 Million 

According to the company's disclosure, the acquisition will be completed for a fixed consideration of $4.7 million. 

The amount will be paid upfront in cash, and the transaction is expected to be completed within seven business days.  

Strategic Assets Included in Acquisition 

The acquired assets include the AdColony Software Development Kit (SDK) for iOS and Android devices, technology platforms, existing integrations with in-app publishers and mediation platforms, brand rights, domain names, and related goodwill. 

AMEA will receive worldwide rights to use these assets.  

AdColony Brand to Support Global Expansion 

The company noted that AdColony is a well-recognized brand in the mobile advertising ecosystem with established industry relationships. 

Affle believes the acquisition could help strengthen its presence and market penetration in developed markets.  

Read More: Affle 3i Share Price Gains Over 10% on Q4 FY26 Earnings Results: Net Profit up 16% YoY! 

Affle 3i Share Price Performance 

As of 15 June 2026, at 1:30 PM, Affle 3i share price was trading at ₹1,516.80 per share, reflecting a surge of 4.87% from the previous close. 

Conclusion 

Affle 3i's acquisition of AdColony assets for $4.7 million will add mobile advertising technology assets, publisher integrations, brand rights, and SDK capabilities to its consumer platform business. The transaction is expected to be completed within seven business days.  

Want to read stock market updates in Hindi? Angel One News gives comprehensive share market news in Hindi. 

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. This does not constitute a personal recommendation/investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions. 

Investments in the securities market are subject to market risks, read all the related documents carefully before investing.