Active Clothing Co Share Price Gains Over 7%; Secures Pan-India Distribution of 4 Globally Recognised Brands

On August 24, 2026, Active Clothing Co Ltd announced a strategic expansion by securing Pan-India distribution rights for four globally recognised brands: Levi’s, Nike, Jordan Kids, and Ben Sherman Men’s, as per the exchange filings.
Due to this, there will be a significant step in the company's growth trajectory.
Pan-India Distribution Agreement
On August 24, 2026, Active Clothing Co Ltd revealed its agreement to distribute Levi’s, Nike, Jordan Kids, and Ben Sherman Men’s across India.
The distribution will occur through Shop-in-Shop formats at Multi-Brand Stores, facilitated by Apparel Group, the authorised licensee for these brands in India.
This development signifies a transition from a regional distribution platform in Upper North India to a nationwide retail operations platform.
The company anticipates generating an additional revenue of approximately ₹100 crore over the next 3-4 years, contingent on market conditions and store expansion.
Strategic Growth and Market Expansion
Active Clothing Co Ltd has cultivated strong relationships and developed market capabilities in its existing regions.
This Pan-India mandate provides an opportunity to leverage its established platform on a larger scale, expanding its presence across various cities and consumer markets in India.
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Partnership with Apparel Group
The collaboration with Apparel Group, the authorised licensee for the Indian market, is pivotal for this expansion. It enables Active Clothing Co Ltd to access a broader market and enhance its retail operations across the country.
Active Clothing Co Share Price Performance
As of August 24, 2026, at 11:52 AM, Active Clothing Co share price on BSE was trading at ₹118.90, up by 7.65% from the previous closing price.
Conclusion
Active Clothing Co Ltd's acquisition of Pan-India distribution rights for Levi’s, Nike, Jordan Kids, and Ben Sherman Men’s aims to generate ₹100 crore in revenue over 3-4 years, expanding its retail presence nationwide.
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Published on: Aug 24, 2026, 12:24 PM IST

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