Why Did Zomato Rebrand Itself as Eternal?

Zomato surprised many in early 2025 by announcing it would rebrand itself as Eternal Ltd. The move raised questions: Is Zomato no longer just a food delivery company? Will customers still see the Zomato name? And most importantly why did Zomato rebrand itself as Eternal? Let’s take a closer look.

Rebrand Announcement: From Zomato to Eternal

On February 7, 2025, Zomato Limited officially revealed its plan to adopt a new corporate identity Eternal Ltd. While the Zomato brand will continue to operate as the face of its food delivery business, the name change at the corporate level reflects a broader transformation.

For users of the Zomato app, nothing much changed. The Zomato name and interface remained intact for food delivery services. However, the company’s corporate website transitioned to eternal.com, and its stock ticker also changed from ZOMATO to ETERNAL. The idea was to avoid user disruption while aligning the brand with its growing portfolio.

Eternal Ltd as a Multi-Business Holding Company

The rebrand isn’t just cosmetics, it reflects Zomato’s evolution into a multi-vertical enterprise. Under the umbrella of Eternal Ltd, the company now operates across four main businesses:

• Zomato – Food delivery
• Blinkit – Quick commerce (acquired in 2022)
• Hyperpure – B2B grocery supply for restaurants
• District – Dining-out and restaurant experience platform

This portfolio move justified the need for a new, unified identity at the group level.

Strategic Drivers Behind the Rebranding

According to founder and CEO Deepinder Goyal, the shift to Eternal marks a strategic inflection point. Blinkit has grown into a major revenue engine, and with new verticals like Hyperpure and District gaining traction, the name Zomato no longer fully represented the company’s scope. The rebranding signals an expanded vision beyond food delivery.

Symbolism Behind the Name 'Eternal'

Goyal explained that “Eternal” represents resilience, adaptability, and long-term relevance. The idea is to stand the test of time not through permanence, but through continuous reinvention. This aligns with how the company views its future: evolving with consumer needs and market shifts.

Shareholder Approval

On March 10, 2025, Zomato secured shareholder approval for the name change. Over 99% of the votes were in favour of amending the Memorandum of Association (MoA) and Articles of Association (AoA) to reflect the new identity. This formalised the transition to Eternal Ltd. at the legal and regulatory level.

Read More: What Is LAT Aerospace, Zomato Founder Deepinder Goyal’s New Aviation Venture?

Conclusion

Zomato’s transformation into Eternal Ltd. signals a wider strategic narrative one of diversification, growth, and reinvention. For investors, it marks the rise of a new age holding company with varied consumer facing businesses. For customers, the experience remains the same just under a name that reflects a broader journey.

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