Reliance Retail’s Tira Forays Makeup Segment with Launch of Lip Plumping Peptint

Reliance Retail’s beauty platform Tira has taken its first step into the makeup category with the introduction of the Tira Lip Plumping Peptint. Following its earlier forays into skincare, nail care and wellness, the brand’s latest launch marks its formal entry into colour cosmetics, reinforcing Tira’s ambition to become a holistic beauty destination for Indian consumers.

A Fusion of Colour and Care

The Tira Lip Plumping Peptint, formulated in Italy, combines aesthetic appeal with functional skincare benefits. Enriched with shea and murumuru butters, a peptide complex, hyaluronic acid, and vitamins C and E, the Peptint is designed to hydrate, smooth, and enhance the natural volume of lips. 

The product promises a soft tint with long-lasting comfort, a feature the company says addresses a key drawback of traditional lip plumpers.

Design, Shades, and Ethical Edge

Available in nine distinct shades, the Peptint features Tira’s signature packaging with a plush applicator and a collectible charm, underscoring the brand’s focus on design-driven beauty experiences. 

The range is vegan, cruelty-free, and free from parabens and mineral oils, aligning with the growing consumer shift toward clean and conscious beauty. Priced at ₹675 for 15g, the collection will be introduced as a limited-edition drop aimed at trend-savvy beauty enthusiasts.

Tira’s Expanding Beauty Vision

The launch is part of Tira’s wider strategy to develop a curated portfolio of in-house beauty products powered by innovation and sustainability. By merging modern formulation science with playful aesthetics, the company aims to simplify beauty routines while elevating self-expression.

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Reliance Industries Share Price Performance 

As of November 07, 2025, at 3:30 PM, Reliance Industries share price is trading at ₹1,480 per share, reflecting a decline of 1.08% from the previous closing price. Over the past month, the stock has gained by 6.87%.

Conclusion

With the debut of the Lip Plumping Peptint, Tira cements its position in the fast-growing Indian beauty market, signalling a confident move from skincare into the vibrant world of makeup innovation.

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