Reliance Consumer Products Acquires Velvette To Strengthen Personal Care Segment

Reliance Consumer Products Ltd, the fast-moving consumer goods (FMCG) division of Reliance Retail Ventures Ltd, has acquired Tamil Nadu-based personal care brand Velvette for an undisclosed sum. This acquisition aligns with Reliance’s strategy of reviving Indian heritage brands and expanding its presence in the personal care industry.

Revival of Velvette Brand

Reliance Consumer Products plans to relaunch the Velvette brand, starting with a range of shampoos in Tamil Nadu before expanding to other markets. The company also intends to introduce soaps and body washes under the Velvette brand in the near future. COO Ketan Mody said “We are thrilled to welcome Velvette into the Reliance family. The brand’s legacy of making personal care accessible to millions is remarkable. We look forward to enhancing its offerings and taking Velvette to new heights, making it an even more integral part of everyday life.”

Strengthening FMCG Portfolio

The Velvette brand, established in the 1980s by the late C.K. Rajkumar, gained recognition for pioneering shampoo sachets, making personal care products accessible to a wider audience. Following the acquisition agreement, Rajkumar’s son, Arjun Rajkumar, said “We are thrilled to join forces with Reliance Consumer Products and embark on this new chapter for Velvette. RCPL’s resources will enable us to expand the brand’s reach and bring Velvette’s authentic products to a modern, wider audience’.

Reliance Industries Share Price Performance

As of February 17, 2025, at 12:31 PM, the shares of Reliance Industries are trading at ₹1,218.75 per share. Over the past month, the stock has declined by 6.70% and over the last year it has declined by 17.56%.

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