UTI Mutual Fund Joins ONDC Network for Mutual Fund Distribution

UTI Asset Management Company (UTI AMC) has integrated with the Open Network for Digital Commerce (ONDC) in collaboration with fintech firm Cybrilla. This will allow UTI Mutual Fund to offer its investment products on the ONDC platform, a government-backed initiative to support digital commerce through an open, interoperable network.

Focus on Tier 2 and Tier 3 Cities

According to the reports, the partnership will help make mutual fund products accessible in areas that typically have limited access to formal financial tools. UTI AMC stated that ONDC’s infrastructure can help reach investors in smaller towns and rural regions, where digital access to investment platforms has traditionally been limited.

Platform and Regulatory Structure

ONDC is a project of the Department for Promotion of Industry and Internal Trade (DPIIT) under the Ministry of Commerce. It supports sellers and service providers across sectors by standardising digital infrastructure and ensuring platform neutrality. UTI AMC is regulated by SEBI and manages a range of mutual fund schemes along with alternative investment funds through its subsidiaries.

Role of Cybrilla in Integration

The integration is being facilitated by Cybrilla, a financial technology company that provides backend infrastructure for investment platforms. Cybrilla has worked with other mutual funds in the past to onboard them onto ONDC.

Axis Mutual Fund Also Onboard

Earlier in April, Axis Mutual Fund also joined ONDC using Cybrilla’s support. The fund house has made several of its schemes available on the network via partner platforms, as part of its stated goal to simplify access to mutual fund products.

Read More: UTI Mutual Fund Introduces New Benchmarks for Select Schemes!

Conclusion

UTI AMC’s addition to the ONDC network is part of a broader trend of mutual funds joining open digital infrastructure. This is to distribute products beyond conventional platforms and improve digital access for retail investors in underserved regions.

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