Win ₹3 Lakh: Think You Can Rebrand OYO? Ritesh Agarwal Wants Your Ideas

OYO’s founder, Ritesh Agarwal, has invited public participation to create a new identity for the company’s parent firm, Oravel Stays, as it prepares for a significant evolution. With a ₹3 lakh prize for the selected entry, the campaign aligns with OYO’s vision of becoming a global technology brand beyond hospitality.

OYO Launches Naming Contest for Its Parent Company

Ritesh Agarwal shared via Instagram that OYO is seeking a new name for its corporate entity, separate from its hotel brand. The contest calls for a bold, one-word name that reflects the company’s transition into a global player in urban innovation and modern living.

The winning entry must not be rooted in any single language or culture and should ideally come with a .com domain. The initiative aims to build a name that is future-ready, adaptable, and scalable across sectors.

₹3 Lakh Prize and Opportunity to Meet the Founder

The selected name will earn its creator ₹3 lakh, with the added opportunity to meet Ritesh Agarwal in person. The founder described this as an open call to creatives, entrepreneurs, and branding experts who can envision a global identity born in India.

This rebranding focuses on Oravel Stays, the holding entity behind OYO’s portfolio. Ritesh clarified that the consumer-facing hotel chain will retain its name, while the new identity will represent the broader ecosystem supporting global urban living solutions.

Potential Use for Premium Hotels App

People familiar with the development indicated that the new name could potentially be used for a soon-to-be-launched premium hotels app. OYO is exploring a dedicated application for its mid to premium range of company-serviced hotels, which has shown rapid growth across domestic and international markets.

This aligns with the company’s strategic pivot to cater to higher-end offerings, distinguishing them from its core budget travel services.

IPO Preparations and Shareholder Presentations

As OYO moves closer to an OYO’s IPO, the renaming initiative complements its branding and strategic restructuring. The company has scheduled a presentation to its key shareholder, SoftBank, in London in June 2025, involving five investment banks.

This presentation will play a crucial role in outlining OYO’s pathway to public listing, targeted for the final quarter of the current financial year.

Read More: IPO Bound OYO Aims to Double Company-Serviced Hotel Revenue by FY26! 

OYO FY25 Results

In a message to employees in May 2025, Ritesh Agarwal revealed that OYO has recorded a profit after tax (PAT) of ₹623 crore for the financial year 2024–25. This marks a 172% increase from ₹229 crore in FY24.

The company also reported an adjusted EBITDA of ₹1,132 crore in FY25, compared to ₹889 crore in the previous year. This reflects the company’s tenth consecutive profitable quarter at the EBITDA level, demonstrating financial consistency as it approaches its IPO.

Conclusion

OYO’s search for a new corporate identity underscores its ambitions beyond hospitality. The ₹3 lakh naming contest not only invites public engagement but also aligns with the company’s upcoming IPO and expansion strategy into premium and technology-driven segments. With robust financials and growing global interest, OYO continues to evolve into a multi-sector platform.

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