ShopOS Raises $20 Million from Flipkart Co-Founder Binny Bansal’s 3STATE Ventures

ShopOS has raised $20 million in funding from 3STATE Ventures, the investment fund of Flipkart co-founder Binny Bansal. The company is building an AI-based operating system for e-commerce brands. The funds are to be used to expand product development, grow the engineering team, and onboard more brands globally.

Built by Former Flipkart Executives

The company was founded by Sai Krishna V K and Ajay P V, who earlier built Scapic, an AI and AR platform acquired by Flipkart. After the acquisition, the two led deep-tech initiatives at Flipkart Labs. They are joined by Karan Sonawala, who worked on immersive and AI-led features at Flipkart.

ShopOS offers tools to automate e-commerce operations using AI agents. The platform supports 3 main functions: content creation, marketing, and site management. It generates product visuals and descriptions, runs targeted campaigns, and adjusts online storefronts based on customer behaviour.

Current Tools Seen as Fragmented

According to the company, many brands rely on multiple disconnected systems for running online stores. Content is still created manually, campaigns lack localisation, and storefronts are not personalised in real-time. ShopOS aims to bring these tasks under one system.

Read More: When Can Investors Expect Flipkart IPO?

Early Users Across Multiple Regions

ShopOS has onboarded initial users in India, the UAE, and parts of Europe. The company is hiring for product and engineering roles and plans to expand to hundreds of brands in the next phase. Its operations are currently based in India.

Conclusion

ShopOS is developing a single system to manage core e-commerce operations using AI. With new funding and a growing team, it is preparing for a broader rollout in both domestic and international markets.

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