
Royal Enfield and Krafton India have announced a strategic partnership to introduce two of the iconic motorcycle maker’s models into Battlegrounds Mobile India (BGMI).
The collaboration will see the Bullet 350 and the Continental GT 650 appear as rideable motorcycles in the popular online battle royale game, marking a blend of automotive culture and digital gaming.
The motorcycles will make their in-game debut from January 19, 2026. This rollout is part of the BGMI 4.2 update, which is scheduled to go live on January 15, 2026. The update is expected to bring new gameplay elements, along with Royal Enfield-themed content designed specifically for BGMI players.
According to Royal Enfield, the partnership goes beyond brand visibility. The company sees this collaboration as a way to engage with a digitally native audience that values freedom, thrill, and self-expression, qualities closely associated with motorcycling.
By integrating real-world motorcycles into BGMI, Royal Enfield aims to extend its community-driven ethos into virtual spaces where younger audiences spend significant time.
Krafton India highlighted that Royal Enfield’s strong legacy and community-driven approach align well with BGMI’s player-first philosophy. The collaboration reflects Krafton’s effort to enhance immersion by bringing culturally relevant and aspirational brands into the game, thereby enriching the overall gaming experience.
As part of the partnership, Royal Enfield-themed in-game content and rewards will be available through a special SPIN format. Players can access these exclusive items from January 19, 2026, to February 22, 2026, offering extended engagement beyond the initial update.
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The Royal Enfield and BGMI collaboration represents a growing convergence of gaming and lifestyle brands. By bringing iconic motorcycles into a digital battleground, both companies aim to deepen community engagement and create memorable experiences that resonate across virtual and real-world platforms.
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Published on: Jan 14, 2026, 11:40 AM IST

Nikitha Devi
Nikitha is a content creator with 7+ years of experience in the financial domain. Specialising in personal finance, investments, and market insights, Nikitha simplifies complex financial topics, making them accessible to readers.
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