Quick Commerce Sees Major GOV Growth

Quick commerce platforms such as Zomato’s Blinkit, Swiggy’s Instamart, and Zepto have reported sharp increases in their gross order value (GOV). Zepto’s annualised GOV reached $3 billion (₹24,500 crore) in January 2025, tripling within 8 months. In April 2024, Zepto’s annualised GOV stood at $1 billion, according to reports.

Zomato share price stands at ₹252.85, showing a 1.63% increase today (Jan 20, 11:42 AM) and a rise of 14.36% over the past six months and 94.85% in the past year, compared to Swiggy Ltd, which is trading at ₹477.30, up 0.89% today (Jan 20, 11:42 AM), with an all-time increase of 10.82%.

Market Shares 

As of recent reports, Blinkit holds the largest share in the quick commerce market with 46%, followed by Zepto with 29%, and Instamart with 25%, according to analysts. Blinkit’s GOV for Q2 FY25 was reported at ₹6,132 crore, while Instamart recorded ₹3,382 crore during the same period.

Zepto’s Structural Changes

Zepto has undertaken several operational changes, including establishing Zepto Marketplace Private Ltd and receiving approval from the National Company Law Tribunal (NCLT) to make Kiranakart Pte. Ltd its holding company. 

The company is also preparing for an IPO, planning to raise over ₹2,900 crore from domestic investors, to increase its domestic shareholding.

Growth Compared to Food Delivery Services

The GOV growth for quick commerce platforms is reportedly outpacing the growth seen in food delivery services for companies like Zomato and Swiggy. For FY24, Blinkit recorded a year-on-year GOV growth of 169%, while Instamart reported a 57.63% increase.

Investments in Quick Commerce

Zomato infused ₹500 crore into Blinkit to support its quick commerce business. Zepto’s leadership noted that the company aims to continue this momentum, focusing on profitability in the near future. The growth in GOV for quick commerce platforms indicates an increasing consumer preference for these services.

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