Meta Launches ‘Scam Se Bacho’ 3.0 With SEBI To Fight Digital Scams

Meta has launched the third edition of its user awareness campaign, ‘Scam Se Bacho’, in India. This new phase comes at a time when online fraud and cyber scams are rising, especially across messaging apps and social media platforms.

This edition is being rolled out in partnership with the Indian Cyber Crime Coordination Centre (I4C) and the Securities and Exchange Board of India (SEBI), with a stronger focus on scams linked to money and investments.

What Is ‘Scam Se Bacho’ 3.0?

‘Scam Se Bacho’ is a national digital awareness campaign designed to help users recognise and avoid online fraud. The third edition aims to address the changing nature of scams, where fraudsters increasingly use messages that look like normal communication.

The campaign is being distributed across Meta platforms, including WhatsApp, Facebook, and Instagram, using short videos and digital creatives.

SEBI Partnership Highlights Focus On Investment Fraud

A key update in this edition is SEBI’s involvement, which signals a clear focus on financial and investment-related scams.

These scams often include:

• fake stock tips and trading groups
• “guaranteed returns” offers
• impersonation of financial advisors or SEBI-registered entities
• fraudulent investment apps or links

With such scams becoming common in cybercrime complaints, the campaign is encouraging users to verify information before acting.

What Type of Scams is Scam Se Bacho 3.0 Targeting?

Meta said the latest edition highlights scams that continue to dominate online fraud reports, such as:

• Fake Investment Offers: Messages promising high returns, quick profits, or “exclusive” opportunities.
• Impersonation Fraud: Scammers pretending to be government officials, bankers, regulators, or known brands.
• Misleading Job Messages: Fake job offers asking for personal details, payments, or bank information.

What Does Scam Se Bacho 3.0 Want To Achieve?

The campaign urges users to watch out for warning signs like:

• unsolicited financial advice
• pressure to act quickly
• requests for banking details or OTPs
• links to unknown websites or apps
• promises of guaranteed profits

It also promotes the use of in-app reporting tools, encouraging users to report suspicious accounts, messages, or content.

A Quick Look Back: When The Campaign Started

Meta launched the first edition of ‘Scam Se Bacho’ in October 2024, with support from multiple government bodies. The initiative was positioned as part of a wider push to improve digital safety as India’s internet and digital payments usage continues to expand.

Read more: SEBI Proposes Easier Exit Rules For AIFs Stuck In Tax And Legal Disputes.

Conclusion

With ‘Scam Se Bacho’ 3.0, Meta and SEBI are aiming to tackle the growing threat of online fraud, especially scams involving money, investments, and identity impersonation. As cybercriminals adopt more convincing tactics, this campaign is focused on helping users stay alert, verify offers, and use platform tools to report suspicious activity before becoming victims.

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