HUL Slashes Prices on Dove, Kissan Jam, Horlicks, Lux, and Lifebuoy Soaps Amid GST Reforms

Hindustan Unilever Ltd (HUL) is reducing prices on several popular products, including Dove shampoo, Kissan Jam, Horlicks, Lux, and Lifebuoy soaps, effective September 22, 2025, following the government's GST reforms.

HUL Passes GST Benefits to Consumers

With the GST reforms coming into effect on September 22, HUL has announced price cuts on key consumer products. The move follows the government’s directive to pass on GST reductions to customers. Manufacturers are allowed to revise the MRP on unsold stock until December 31, 2025.

HUL communicated the revised rates through newspaper advertisements, informing dealers and authorities, in line with government guidelines.

HUL’s Key Products and New Prices

Note: The above table is as per Mint report. HUL may also dispatch fresh stock with revised MRP or higher grammage packs to comply with new regulations.

Background: GST Reforms Driving Price Cuts

On September 3, the GST Council, chaired by Finance Minister Nirmala Sitharaman, announced a simplified tax structure:

• Two GST slabs: 5% and 18% (earlier 12% slab removed)
• Certain food products, including UHT milk, paneer, khakhra, pizza bread, roti, and parathas, are now GST-exempt
• Butter, ghee, cheese, jams, sauces, soups, pasta, namkeens, and confectionery fall under the 5% slab
• Luxury and sin goods like pan masala, aerated drinks, high-end cars, yachts, and private aircraft are taxed at 40%

Union Food and Consumer Affairs Minister Pralhad Joshi stated on X, “As per the new GST rates, manufacturers, packers, and importers can revise the MRP on unsold stock until December 31, 2025, or until stock lasts.”

Read More: GST on Insurance: Why Delaying Premium Payments Beyond September 22 May Not Work in Your Favour.

Conclusion

HUL’s price cuts make popular products like Dove, Kissan Jam, Horlicks, Lux, and Lifebuoy soaps more affordable for consumers, reflecting a timely pass-through of GST benefits. Customers can expect revised prices both on fresh stock and unsold inventory until the end of 2025.

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