
Grasim Industries has announced the appointment of Mr Sachin Sahay as the Chief Executive Officer of Birla Opus Paints, effective February 16, 2026.
This strategic move is expected to bolster the company's leadership team with Mr. Sahay's extensive experience in sales and marketing.
On January 16, 2026, Grasim Industries confirmed the appointment of Mr Sachin Sahay as the CEO of Birla Opus Paints. The decision was approved by the Board of Directors following the recommendation from the Nomination and Remuneration Committee. Mr Sahay will also serve as a Senior Management Personnel of the company.
Mr. Sachin Sahay joins Grasim Industries from ITC, where he held the position of Executive Vice President – Sales. With over 30 years of leadership experience, he has been instrumental in ITC's FMCG transformation journey. His contributions include the creation and expansion of ITC's FMCG channel from greenfield operations to a national footprint.
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Mr. Sahay has led the launch and growth of multiple brands and built large-scale distribution capabilities across urban and rural markets. He has driven complex transformation initiatives with a strong balance of process rigor and people leadership. His efforts in implementing field force automation and streamlining operations have been noteworthy.
As of January 16, 2026, at 11:54 AM, Grasim Industries share price on NSE was trading at ₹2,806.30 up by 0.38% from the previous closing price.
The appointment of Mr. Sachin Sahay as CEO of Birla Opus Paints marks a significant addition to Grasim Industries' leadership team. His extensive experience and proven track record in sales and marketing are expected to contribute positively to the company's growth and strategic objectives.
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Published on: Jan 16, 2026, 12:18 PM IST

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