FSN E-Commerce Ventures to Acquire Remaining 40% Stake in Nudge Wellness

FSN E-Commerce Ventures Limited, which operates Nykaa, has approved the purchase of the remaining 40% stake in Nudge Wellness Private Limited, as per an exchange filing. The approval was given at a Board of Directors meeting held on August 12, 2025. Once completed, Nudge will become a wholly-owned subsidiary.

The stake will be acquired from Onesto Labs Private Limited under the terms agreed in a shareholders’ agreement dated April 22, 2022. The transaction will proceed after signing the required documents and completing regulatory steps.

The consideration for the remaining stake is ₹14.26 lakh. FSN E-Commerce Ventures had previously purchased a 60% stake in Nudge Wellness in 2022.

Nudge Wellness Business and Turnover

Nudge Wellness is involved in the marketing and sale of health and wellness supplements. The company’s turnover was ₹34.79 lakh in FY 2024-25 and ₹173.35 lakh in FY 2023-24. For the period from March 10, 2022, to March 31, 2023, turnover stood at ₹8.48 lakh.

Related Party Classification

The acquisition is treated as a related party transaction due to the involvement of Onesto Labs. The Audit Committee approved the deal before the Board’s clearance. Promoter group entity 72 Ventures LLP holds 3.62% in Onesto, an investment made in August 2021, before FSN E-Commerce Ventures was listed and before its investment in Nudge. The deal is on an arm’s length basis.

The transaction is expected to be completed by September 30, 2025. Following the acquisition, FSN E-Commerce Ventures will have complete ownership of Nudge Wellness.

FSN E-Commerce Ventures Q1 FY26 Earnings Results

In the April-June 2025 quarter, it reported a net profit of ₹23.32 crore for the first quarter of FY26, marking a sharp 142% rise from ₹9.64 crore in the same period last year. Revenue from operations grew 23% year-on-year to ₹2,155 crore, up from ₹1,746 crore in Q1 FY25.

Earnings before interest, taxes, depreciation and amortisation (EBITDA) jumped 46% YoY to ₹141 crore. The EBITDA margin expanded to 6.5% in Q1 FY26 from 5.5% in Q1 FY25, driven by operational efficiencies and improved scale.

Read more: Nykaa Share Price Rises 3% After Q1 FY26 Results; Net Profit Surges 142% YoY to ₹23 Crore!

FSN E-Commerce Ventures Share Price Performance

As of August 13, 2025, 11:07 AM, FSN E-Commerce Ventures (Nykaa) share price is trading at ₹213.65, a 4.40% increase from the previous closing day.

Conclusion

Upon completion of the deal, FSN E-Commerce Ventures will hold 100% ownership of Nudge Wellness. The acquisition formalities are expected to conclude by September 30, 2025, following the execution of all required documents and regulatory steps.

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