Air India has launched a “Points Fest” campaign for members of its Maharaja Club loyalty programme after expanding its partnership network to over 100 brands between FY23 and FY26, as per an announcement made by the company.
The offer will remain valid until 31 May 2026.
The airline said the programme recorded over 4.2 million member transactions across partner brands during FY26. Air India also reported a 2-fold rise in member engagement and partner activity over the past 3 years.
The partner network includes brands from retail, banking, travel, and lifestyle categories. Members can earn Maharaja Points through purchases and reward point conversions outside airline bookings.
Under the “Shop and Earn” category, members will receive a 50% bonus on Maharaja Points earned through eligible transactions. Participating brands include Adidas, Ajio, Apple, H&M, Levi’s, Myntra, Nike, Puma, and UNIQLO.
The second category, “Convert and Earn”, applies to reward point transfers from partner programmes such as HDFC Bank, ICICI Bank, Kotak Mahindra Bank, Flipkart SuperCoins and Audi India.
The bonus structure varies according to the number of points converted. Transfers of up to 25,000 points will receive a 10% bonus, while conversions above 100,000 points will receive a 50% bonus.
Air India said members can earn up to 200,000 bonus Maharaja Points per eligible partner during the campaign period. Registration through the Maharaja Club platform is required to participate in the offer.
According to the airline, 200,000 Maharaja Points can be used for up to 5 one-way Economy Class tickets between Mumbai and London Heathrow.
The same number of points can also be redeemed for up to 20 domestic round trips on routes such as Delhi-Mumbai.
Earlier in April 2026, Air India revised several features of the Maharaja Club programme. The airline reduced the Maharaja Points required for award flights and cabin upgrades across most routes in its network.
The airline also introduced a simplified structure for award ticket cancellations and rescheduling. In addition, the flight count thresholds required for tier upgrades under the programme were reduced.
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Air India has expanded the Maharaja Club partner network across retail, banking and travel categories. The airline has also revised redemption and tier upgrade structures in recent months.
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Published on: May 7, 2026, 12:14 PM IST
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