Aayush Wellness and Blinkit Forge Strategic Partnership for Enhanced Distribution

Aayush Wellness Limited has informed the exchange of a new partnership with Blink Commerce Private Limited, the operator of Blinkit. The filing dated 17 November 2025 states that this step is aimed at improving the company’s distribution network and supporting its ongoing work across different sales channels. 

What the Agreement Covers 

Under the arrangement, Aayush Wellness products will now be available through Blinkit’s quick-delivery platform. Blinkit’s urban network will be used to deliver products in areas where the service is already active. The filing clarifies that there is no shareholding between the two companies and that the agreement does not fall under related-party transactions. 

Industry Context 

India’s nutraceutical market has been expanding in recent years. Estimates place the sector at roughly $32 billion in 2024, with projections suggesting it may cross $75 billion by 2033. With more consumers in large cities using quick-delivery services, many wellness brands have been adding such channels to widen access and improve availability. 

Terms Mentioned in the Filing 

The document states that the agreement does not include any special rights related to board positions, share subscriptions, or restrictions on capital changes. Both sides will work with mutually agreed terms. Any amendments or adjustments, if required later, will be reported in line with the listed-entity disclosure rules. 

Distribution Impact 

Listing products on Blinkit gives Aayush Wellness an additional route to reach customers in metro and urban pockets. The company has been increasing its presence across various platforms, and this arrangement adds another distribution point, especially in locations where quick-commerce is already established. 

Aayush Wellness Background 

Aayush Wellness Limited was set up in 1984 and holds ISO 9000 and ISO 22000 certifications. The company operates in the health and wellness segment and continues to expand its distribution across Indian cities. These updates have been shared through regular stock-exchange filings. 

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Aayush Wellness Share Price Performance  

As of November 18, 2025, 11:10 am, Aayush Wellness share price was trading at ₹35.88, a 4.99% decrease from the previous closing price. 

Conclusion 

The partnership introduces another delivery channel for Aayush Wellness. Any further changes to the agreement will be communicated through future regulatory updates as required. 

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