India's Media Market Set to Reach $36.7 Billion by 2030 Led by AI, OTT and Gaming Drive Growth

India's media and entertainment industry is on a trajectory of growth, with digital advertising, streaming, gaming, and artificial intelligence playing pivotal roles.  

The market is projected to reach $36.7 billion by 2030, up from $25.7 billion in 2025, as per the Business Standard news report. 

Digital Advertising as a Key Growth Driver 

Digital advertising is poised to be a major contributor to the growth of India's media market. Revenue from internet advertising is expected to nearly double, from $7.5 billion in 2025 to $14.3 billion by 2030, reflecting a CAGR of 13.9%.  

Search and video advertising are anticipated to be the primary drivers of this expansion. 

OTT Platforms Focus on Monetisation 

The OTT video market in India is projected to grow from $2.2 billion in 2025 to $3.6 billion by 2030, with a CAGR of 10.2%.  

Streaming platforms are shifting their focus from subscriber numbers to monetisation strategies, including advertising-supported plans and premium content offerings. 

Gaming and AI Present New Opportunities 

Revenue from video games and e-sports is expected to rise from $1.5 billion in 2025 to $2.6 billion by 2030, growing at an 11.3% CAGR. In-game advertising and sponsorships are becoming increasingly important for gaming companies.  

AI is influencing the media value chain, impacting content creation, personalisation, and advertising. 

Read More: Wipro Share Price in Focus as It Expands Google Cloud Partnership to Scale AI Adoption! 

Traditional Media Remains Resilient 

Traditional television revenue is projected to increase slightly, from $7.2 billion in 2025 to $7.5 billion by 2030. Newspaper revenue is also expected to rise from $3 billion to $3.5 billion. Regional audiences and trusted media brands contribute to the resilience of traditional media. 

Connectivity and Premium Experiences 

Data connectivity revenue is forecast to grow from $36.5 billion in 2025 to $58.6 billion by 2030, driven by mobile, broadband, and 5G adoption.  

Consumers are showing a willingness to pay for premium experiences in cinema, music, and sports, creating new revenue opportunities. 

Conclusion 

India's media market is projected to grow to $36.7 billion by 2030, with digital advertising doubling to $14.3 billion. OTT video revenue will reach $3.6 billion, while gaming and e-sports will grow to $2.6 billion. Traditional media remains stable, with television and newspaper revenues increasing to $7.5 billion and $3.5 billion, respectively. 

Disclaimer: This blog has been written exclusively for educational purposes. The securities or companies mentioned are only examples and not recommendations. This does not constitute a personal recommendation or investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions. 

Investments in the securities market are subject to market risks, read all the related documents carefully before investing.