IPO Details

Bidding Dates

21 Jun '24 - 25 Jun '24

Minimum Investment

₹14,760 / 1 Lot ( 40 Shares )

Price Range

₹351 - ₹369

Maximum Investment

₹191,880 / 13 Lot ( 520 Shares )

Retail Discount

To be announced

Issue Size

₹ 537.02 Cr

Investor category and sub category

Qualified Institutional Buyers  |   Retail Individual Investors  |   Non-institutional Investor  |  

IPO Dates

Important dates with respect to IPO allotment and listing

IPO Opening Date

Jun 21, 2024

IPO Closing Date

Jun 25, 2024

Basis of Allotment

Jun 26, 2024

Initiation of Refunds

Jun 27, 2024

Credit of Shares to Demat

Jun 27, 2024

IPO Listing Date

Jun 28, 2024

Cut-off time for UPI mandate confirmation

Jun 25, 2024

About Stanley Lifestyles Ltd.

Founded in 2007, Stanley Lifestyles Limited specialises in designing and manufacturing super-premium, luxury, and ultra-luxury furniture under the brand "Stanley." The company's product range is categorised into:

  1. Seating: Includes sofas, sofa beds, recliners, dining chairs, pouffes, bar stools, and cushions.
  2. Cased Goods: Solid wood casing products such as coffee tables, dining tables, end tables, and consoles.
  3. Kitchens and Cabinets: Offers various kitchen and cabinetry products, including wardrobes, utility cupboards, bar cabinets, shoe racks, prayer cupboards, and bedside tables.
  4. Mattresses and Beds: Designs and sells bed frames, mattresses, pillows, and accessories.
  5. Automotive and Other: Designs and manufactures customisable shoes and leather car seat covers. Ancillary products like lighting and switches are imported and sold under private labels. Additionally, it sells locally sourced carpets under private labels.

As of December 31, 2023, Stanley Lifestyles operates 38 company-owned and company-operated (COCO) stores in major metropolitan cities, including Bengaluru, Chennai, New Delhi, Mumbai, and Hyderabad. It also has 24 franchisee-owned and franchisee-operated (FOFO) stores across 21 cities in 11 Indian states and Union Territories.

The company's product development department spans approximately 15,000 square feet at its manufacturing facility in Bengaluru, Karnataka. As of the same date, Stanley Lifestyles employs 778 individuals.

Industry Outlook:

  1. Affluent households, earning over $25,000 / ₹20 lakhs annually, are projected to grow at 10% annually from 2023-2027, currently representing 3% of total households.
  2. The organized retail market is expected to grow at 26% annually from 2023-2027, capturing 30% of the retail market share by 2027, doubling its 2023 share.

Stanley Lifestyles Limited IPO Objectives

The company plans to allocate the net proceeds from the issuance to the following purposes:

  1. Investment in certain subsidiaries for:
    • Opening new stores under formats “Stanley Level Next,” “Stanley Boutique,” and “Sofas & More by Stanley.”
    • Opening anchor stores by such subsidiaries.
    • Renovating existing stores under formats “Stanley Level Next,” “Stanley Boutique,” and “Sofas & More by Stanley.”
  2. Funding capital expenditure for purchasing new machinery and equipment by the company and its material subsidiary, Stanley OEM Sofas Limited.
  3. General corporate purposes.

How To Check the Allotment Status of Stanley Lifestyles Limited IPO?

Steps to check IPO allotment status on Angel One's app:

  • Log in to the Angel One app
  • Go to the Individual order details page of the IPO that you had applied for.
  • Check the IPO allotment status. As such, Angel One will notify you of your IPO allotment status via push notification, email and SMS.

Contact Details of Stanley Lifestyles Limited

Registered office: SY No. 16/2 and 16/3 Part, Hosur Road, Veerasandra Village, Attibele Hobli, Anekal Taluk, Bengaluru, Karnataka 560 100, India

Contact Person: Akash Shetty (Company Secretary and Compliance Officer)

Phone: + 91 80 6895 7200

E-mail: investors@stanleylifestyles.com

Company Financials

Particulars 9-Month period Ending on December 31, 2023 Year ending on March 31, 2023 Year ending on March 31, 2022 Year ending on March 31, 2021
Revenue from Operations (in ₹ million) 3,133.11 4,189.98 2,922.04 1,957.80
Profit After Tax (PAT) (in ₹ million) 186.97 349.77 232.19 19.23
Cash & Cash Equivalents (in ₹ million) 57.04 96.68 102.57 121.21
Net Worth (in ₹ million) 2,372.11 2,165.02 1,997.55 1,829.32
Debt to Equity Ratio(x) 0.86 0.68 0.63 0.47
Return on Equity (ROE) (%) 7.92% 16.29% 11.81% 1.03%
Return on Capital Employed (RoCE) (%) 8.63% 16.63% 12.90% 5.52%
Diluted Earning Per Share (EPS)-in absolute ₹ 3.83 6.37 4.14 0.20

Know before investing

Strengths

6
  1. Largest and fastest-growing luxury furniture brand in India.

  2. Comprehensive home solutions across multiple categories and price points.

  3. Pan-India presence with 62 strategically located stores.

  4. Focus on design-led product innovation with 88 new products in 2023.

  5. Vertically integrated manufacturer with skilled craftsmanship capabilities.

  6. Efficient business model delivering financial growth with 46.29% CAGR.

Risks

6
  1. Brand "Stanley" ownership is not yet registered to Stanley Lifestyles.

  2. High dependency on sofas and recliners; 57.35% revenue in 2023.

  3. No listed industry peers for financial performance benchmarking.

  4. Significant revenue from southern India; regional disruptions impact sales.

  5. Delays in key raw materials like leather may affect production.

  6. Limited leather suppliers: top 5 suppliers provide 89.01% of leather

  • How to Apply in IPO
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Stanley Lifestyles IPO FAQs

What is Stanley Lifestyles Limited's IPO?

Stanley Lifestyles Limited IPO is a book built IPO. The IPO will be open from June 21, 2024, to June 25, 2024.

When will Stanley Lifestyles Limited's IPO be allotted?

The Basis of Allotment will happen on Wednesday, June 26, 2024.

When will Stanley Lifestyles Limited's IPO open for subscription?

The IPO subscription window will open on June 21, 2024.

What minimum lot size can retail investors subscribe to?

The lot size for Stanley Lifestyles Limited’s IPO is 40 shares with a minimum investment of ₹14,760.

When will Stanley Lifestyles Limited list on exchanges?

The listing date for Stanley Lifestyles is Friday, June 28, 2024.

What would be the listing gains on Stanley Lifestyles Limited?

Listing gains cannot be ascertained before the listing of the IPO on the stock exchange.

I have finished the application process for Stanley Lifestyles Limited, but the funds still need to be debited. What is the reason?

Initially, the bank will only block the amount in your account. The money will not be debited until the stocks are allotted to you. 

How do I approve the UPI mandate request for Stanley Lifestyles Limited's IPO?

You must complete the payment process by logging in to your UPI handle and approve the payment mandate.

Can I submit more than one application for the public issue of Stanley Lifestyles Limited using one PAN?

You can submit only one application using your PAN card.