Picturepost Studios Limited (PPSL) stands as a creative force in post-production, specialising in film editing, CGI, VFX, video conversion, grading, and commercial mastering for digital platforms. Established in 2019 as Prodace Solutions LLP, it transitioned to Picturepost Studios LLP in 2022 and became a private limited company in 2023.
Promoted by industry veterans Mr. Parish Tekriwal, Mr. Shailendra Ishwardas Chandgotia, Ms. Pooja Shailendra Chandgothia, and Ms. Deepa Shailendra Chandgothia, PPSL boasts a skilled team that delivers a broad range of services to the entertainment sector. The studio is known for its high-end color grading, motion design, VFX, and online editing, pushing creative boundaries with cutting-edge solutions and evolving technologies.
PPSL operates from two prime locations in Mumbai, covering approximately 5,300 sq. ft. across Khar and Andheri. The studio is equipped with advanced technology and a talented team that transforms raw footage into polished, professional projects. Notable works include web series like "Panchayat Season 3" and "Half CA," commercials for TVS Jupiter and Park Avenue, and films such as "Bade Miyan Chote Miyan."
The company offers a comprehensive suite of services, including offline editing, CGI, mastering and quality check, VFX, color grading, and creative editorial. VFX, a core specialty, involves creating realistic environments through the integration of actual footage and manipulated imagery, often for scenes too dangerous or impossible to shoot.
PPSL’s commitment to excellence is reflected in its adherence to global standards and audits by entities like Trusted Partner Network. The studio maintains strong relationships with industry professionals, ensuring detailed project execution, marketing, and pricing strategies. With a blend of technology and creativity, Picturepost Studios Limited continues to captivate audiences and shape the future of post-production.
Industry Outlook:
- The entertainment and media market is projected to grow from $2507.25 billion in 2023 to $2706.24 billion in 2024, driven by increased smartphone penetration. This will benefit Picture Post Studios Limited with expanded audience reach.
- The Indian media and entertainment sector, expected to grow at a CAGR of 10% to ₹2.83 trillion (US$35.4 billion) by 2025, offers Picture Post Studios Limited significant opportunities to tap into a rapidly expanding market.
- OTT platforms are projected to double their revenue in India from US$1.8 billion in 2022 to US$3.5 billion by 2027, presenting Picture Post Studios Limited with lucrative content distribution opportunities.
Picture Post Studios Limited IPO Objectives
The company plans to allocate the net proceeds from the issuance to the following purposes:
- Allocate ₹803.76 lakh to buy new equipment and software to enhance company operations.
- Utilise ₹500 lakh to repay existing borrowings, improving financial stability.
- The remaining funds will be used for general corporate purposes, ensuring flexibility for future requirements.
Peer Details
The following are the listed companies in India that engage in a business similar to Picture Post Studios Limited:
- Phantom Digital Effects Limited
- Prime Focus Limited
- Digikore Studios Limited
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Contact Details of Picture Post Studios Limited IPO
- Registered office: 701, 7th Floor, Sapphire Building, Junction of S.V. Rd & 1st Rd, Khar (W), Khar Colony, Mumbai 400052, Maharashtra, India
- Phone: +91 9769199410
- E-mail: investors@picturepoststudio.com
IPO Financials
| Particulars | For the period July 11, 2023 to March 31, 2024 | Year ending on March 31, 2023 |
|---|---|---|
| Revenue From Operations (in ₹ lakh) | 2,197.85 | 1,084.84 |
| Profit After Tax (PAT) (in ₹ lakh) | 292.13 | 59.97 |
| Cash & Cash Equivalents (in ₹ lakh) | 4.39 | 9.28 |
| Net Worth (in ₹ lakh) | 700.01 | 113.01 |
| EBITDA (in ₹ lakh) | 520.41 | 107.96 |
| Return on Capital Employed (RoCE) (%) | 26.75 | 17.20 |
| Return on Equity (%) | 68.03 | 104.79 |
| Reserves and Surplus (in ₹ lakh) | 485.01 | NA |
Know before investing
Strengths
6Picture Post Studios Limited builds strong relationships with top clients, leading to increased revenue and enhanced brand image through long-term collaborations.
Certified as a Trusted Partner Network (TPN) VFX provider, the company adheres to high content security standards and industry best practices.
The company employs innovative post-production techniques, integrating new technologies to enhance efficiency and creativity for its clients.
With a proprietary technology platform, Picture Post Studios Limited ensures scalability, offering limitless creative possibilities and cost-effective solutions.
The company focuses on expanding client relationships, aiming to broaden project scopes and deliver value-added services.
A commitment to continuous innovation and quality helps Picture Post Studios Limited maintain high standards, enhance brand value, and ensure client satisfaction.
Risks
6Picture Post Studios Limited faces risks from ongoing litigation, which could impact business, reputation, and financial stability.
Past negative cash flows could hinder future growth, especially given the rapidly evolving VFX market and changing client preferences.
Rapid technological changes pose a risk, with potential difficulties in adopting new methods and competing against better-resourced rivals.
Maintaining project secrecy is critical, as failures could lead to piracy and revenue loss, affecting overall financial health.
Dependence on key relationships with production houses and directors could negatively impact the business if these connections are not sustained.
High competition in the VFX industry may limit access to content and talent, potentially affecting Picture Post Studios Limited’s market position and profitability.
