Vedant Fashions Limited (VFL) was incorporated on May 24, 2002. VFL caters to
the Indian celebration wear market with a diverse portfolio of brands. The company offers a one-stop destination with a wide-spectrum of product offerings for every celebratory occasion to its customers. The companys brands include Manyavar, Mohey, Mebaz, Manthan, and Twamev. Vedant Fashions was the largest in India in the mens Indian wedding and celebration wear segment in terms of revenue and profit after tax for the Financial Year 2020. The company operates its business through franchise-owned exclusive brand outlets (EBOs), with the remaining by multi-brand outlets (MBOs), large format stores (LFSs), and online platforms, including its website (www.manyavar.com) and mobile application. As of September 30, 2021, the company had a retail footprint of
1.2 Mn sq. ft covering 535 EBOs (including 58 shop-in-shops) spanning 212 cities and towns in India, and 11 EBOs overseas across the United States, Canada, and the UAE.
