Swiggy and Zomato’s Blinkit have introduced new payment mechanisms on their mobile applications, enhancing convenience for users. While these features were previously announced, they are now fully operational, providing a streamlined payment experience.
Swiggy has now introduced its in-app UPI payment system, allowing users to pay directly through Swiggy UPI without switching to an external payment app. The company had initially announced this feature in August, aiming to simplify the checkout process.
To use Swiggy UPI, customers need to activate the service by linking their bank account. Once set up, payments can be made by entering a UPI PIN directly on the Swiggy app. This feature is not limited to food orders but also extends to Instamart and other Swiggy services.
Zomato has expanded the functionality of Zomato Money, its in-app digital wallet, by integrating it with Blinkit, the company’s quick commerce platform. The Zomato Money option is now prominently available on Blinkit’s homepage, allowing users to utilise their balance for grocery and essential purchases.
Previously, Zomato Money was primarily used for food orders and dining-out payments. With this integration, the wallet can now facilitate seamless transactions across Zomato’s ecosystem. Users can top up their Zomato Money balance, which remains valid for four years from the date of addition. However, the balance cannot be transferred to a bank account.
A key feature of Zomato Money is its usability for cash-on-delivery (COD) orders. Last year, Zomato introduced an option allowing customers to add their balance amount from COD transactions to their Zomato Money account. This was designed to eliminate the inconvenience of finding exact changes during cash payments.
Zomato’s CEO, Deepinder Goyal, highlighted the benefit of this feature, stating: “For cash on delivery orders, finding exact change can sometimes be inconvenient. Starting today, our customers can pay delivery partners in cash and ask for the balance amount to be added instantly to their Zomato Money account. This balance can be used towards future delivery orders or dining out.”
With these updates, Swiggy and Zomato continue to enhance their digital payment offerings, making transactions smoother and more convenient. By integrating UPI-based payments and digital wallets, these platforms aim to reduce friction in the checkout process while catering to the evolving preferences of their user base.
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Published on: Jan 29, 2025, 3:20 PM IST
Team Angel One
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