Skoda Auto Volkswagen India to Take Over Bentley Operations from July 2025

Skoda Auto Volkswagen India (SAVWIPL) has officially added British luxury carmaker Bentley to its portfolio. Effective July 2025, SAVWIPL will act as the exclusive importer, distributor, and service provider for Bentley vehicles across India, further strengthening its presence in the premium automobile segment.

Bentley India Launched to Manage Local Operations

To oversee Bentley’s business in the country, SAVWIPL has set up a new dedicated entity: Bentley India. This unit will handle all aspects of the brand’s operations, including marketing, development of a retail network, and after-sales service. Abbey Thomas has been appointed as Brand Director, Bentley India, and will be responsible for leading Bentley’s strategy and growth in the domestic market.

Bentley’s retail expansion will begin with new dealerships in Bengaluru and Mumbai, followed by an outlet in New Delhi. Previously, the brand operated facilities in New Delhi, Mumbai, and Hyderabad. According to the Vahan portal, Bentley sold 21 units in India so far in 2025, compared to 64 in 2024, 61 in 2023, and 23 in 2022.

Piyush Arora, Managing Director and Chief Executive Officer of Skoda Auto Volkswagen India stated, “Welcoming Bentley into the SAVWIPL family completes our portfolio. India’s appetite for uncompromising luxury is growing rapidly. Additionally, Abbey’s deep understanding of the Indian market makes him the ideal leader to steer Bentley India towards new milestones.”

Consolidating Luxury Under One Roof

Bentley has had a presence in India for more than two decades, serving a niche base of ultra-high-net-worth individuals. Its offerings include the Bentayga, Flying Spur, and Continental GT, all imported as completely built units (CBUs). Under SAVWIPL, Bentley customers are expected to benefit from improved service delivery, leveraging the group’s existing infrastructure and retail expertise.

Jan Bures, Executive Director, Sales, Marketing and Digital at Škoda Auto Volkswagen India, said, “The ever-growing ultra-high-net-worth individuals segment in India will benefit from this new association, and we, along with our new dealer partners, will ensure the best of luxury and performance for our customers.”

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Conclusion

With Bentley now under its umbrella, SAVWIPL manages the India operations of six prestigious brands: Skoda, Volkswagen, Audi, Porsche, Lamborghini, and Bentley consolidating a powerful luxury and premium car portfolio. Backed by manufacturing facilities in Chakan and Shendra, and continued investments in both EV and ICE technologies, the company is well-positioned to serve India’s evolving luxury automobile market.

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