Zomato to Change its Name as Eternal Ltd

Zomato Limited has decided to change its corporate identity and will now be known as Eternal Limited. While the Zomato brand will continue for food delivery, the new name reflects the company’s evolution into a multi-business enterprise, including Blinkit, District and Hyperpure.

Impact on Company’s Operations and Branding

While the parent company’s name will change to Eternal Ltd., the Zomato brand will continue to exist for food delivery services. Additionally, the company’s corporate website will transition from zomato.com to eternal.com, and its stock ticker will change from ZOMATO to ETERNAL. Despite these adjustments, users will still see the Zomato brand in its app, ensuring no disruption in the customer experience.

Eternal Ltd.: A Multi-Business Holding Company

The decision to rebrand aligns with Zomato’s expansion beyond food delivery. Eternal Ltd. will oversee four major business verticals:  

• Zomato – The food delivery platform.  
• Blinkit – A quick commerce service acquired by Zomato.  
• District – A segment focused on dining-out experiences.  
• Hyperpure – A business-to-business (B2B) grocery supply service.  

Strategic Reasons for the Name Change

Founder and CEO Deepinder Goyal explained that the shift to Eternal Ltd. represents the company’s evolution. He mentioned that Blinkit has become a crucial part of Zomato’s growth strategy, making this a suitable time for the rebranding. The move highlights how the company has diversified beyond its original business model with quick commerce becoming a significant revenue contributor.  

Symbolism Behind ‘Eternal’ 

Deepinder Goyal shared that the name ‘Eternal’ carries a deep meaning, symbolising resilience and long-term sustainability. He stated that true permanence is not about making bold claims but about continuously evolving to meet future challenges. 

Share Performance 

As of February 07, 2025, at 11:20 AM, the shares of Zomato are trading at ₹232.60 per share, up 1.55% from yesterday’s closing price. Over the last month, the stock has fallen by 7.86%. The stock’s 52-week high is ₹304.70 and its low is ₹139.

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