Swiggy Launches SNACC, a 15-Minute Food Delivery App

Swiggy has launched a new standalone app, SNACC, to deliver snacks, beverages, and quick meals in just 15 minutes. Piloted on January 7 in select parts of Bengaluru, this app marks a shift from Swiggy’s usual approach of bundling services like food delivery, quick commerce, and dining out into a single app. Plans are underway to expand SNACC to more regions in the coming months.

What’s on the Menu?

SNACC operates from centralised locations stocked with ready-to-go products, enabling fast deliveries. The menu includes options like Indian breakfasts, coffee, bakes, cold beverages, eggs, and protein. Some of the offerings come from well-known brands like Blue Tokai and The Whole Truth, while others are unbranded items sourced from third-party vendors.

A New Approach to Speed

This isn’t Swiggy’s first attempt at rapid food delivery. Back in October 2024, it introduced Bolt, a 15-minute delivery feature on its main app. While Bolt relies on restaurant partners to fulfill orders within a fixed timeframe, SNACC takes a different route, managing its inventory in-house to ensure what it is claiming.

Fast Execution in a Competitive Market

SNACC’s rollout has been quick. The app was conceptualised in mid-December 2024 and launched within a month. The timing aligns with growing competition in the quick food delivery space. Zomato recently introduced a 15-minute delivery feature on its app, while Zepto Cafe and Blinkit are also ready with similar services.

Why Rapid Food Delivery Is on the Rise?

The idea of delivering food in under 15 minutes has moved from a novelty to a standard offering. Swiggy’s Bolt, for instance, accounted for 5% of its total food orders within just eight weeks of launch. As more consumers embrace faster delivery options, companies like Ola Dash and Magicpin are also jumping into the fray with services like magicNOW, delivering meals within a 1.5–2 km radius in major cities.

Swiggy Ltd’s stock closed at ₹491.75 on January 8, down by 3.44% for the day, showing a 7.84% gain over the past six months but a year-to-date decline of 9.94%.

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