Reliance Retail Brings China’s Shein Back to India With a New Fast Fashion App

Reliance Industries, retail arm, Reliance Retail has reintroduced Shein to the Indian market through the Shein India Fast Fashion app, nearly five years after the brand was banned. The platform offers locally manufactured, affordable clothing, initially catering to major metropolitan areas, with plans for nationwide expansion.

Shein India Fast Fashion App Goes Live

The Shein India Fast Fashion app officially launched on Saturday, providing consumers with a wide range of trendy apparel starting at ₹199. The brand, now operating under Reliance Retail, focuses on locally produced clothing, ensuring accessibility and affordability. Initially, the app serves customers in New Delhi, Mumbai, and Bengaluru, with nationwide availability expected soon.

Reliance Retail Expands Its Fashion Market Presence

Reliance Retail’s decision to introduce a dedicated Shein app marks a significant shift from its usual strategy of integrating international brands into its Ajio platform. The launch directly challenges competitors like Myntra, which is owned by Walmart’s Flipkart. The move is also expected to influence Reliance’s market positioning and share price as it strengthens its foothold in India’s online fashion sector.

Reliance Industries Share Performance

As of February 3, 2025, at 12:10 PM, Reliance Industries shares are trading at ₹1,248.05, down by 1.26% from yesterday. The stock has been flat over the past month showing a minor fall of 0.25% and has a 52-week range of ₹1,608.80 to ₹1,201.50.

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