Hero MotoCorp, the world’s largest motorcycle and scooter manufacturer, has signed on as the Title Sponsor for the Hockey India League for the next 3 seasons, starting from 2024-25.
The partnership aims to rejuvenate hockey, one of India’s most celebrated sports, by providing a larger platform for emerging talent and promoting the game nationwide.
For the first time, the league will feature 4 women’s teams alongside 8 men’s teams. This inclusion highlights a milestone in promoting women’s participation in Indian hockey. The league begins on December 28, 2024. Matches will be broadcast across television, digital platforms, and radio, ensuring fans stay engaged with every moment.
Speaking on the partnership, Sanjay Bhan, Executive Vice President of Hero MotoCorp, said, “Hero MotoCorp is deeply committed to nurturing and supporting sports globally, with a special emphasis on India. Hockey holds a unique place in our hearts, reflecting our nation’s rich sporting heritage. The Hero Hockey India League is more than just a competition – it’s a celebration of our shared passion for the sport, an inspiration for future athletes, and a unifier for communities. We wish all the participating teams and players the very best.”
Speaking about the association, Dr Dilip Tirkey, Chairperson of the Hockey India League Governing Committee, said, “Hero MotoCorp has always been a pioneer in supporting Indian sports, and their association with the Hero Hockey India League will elevate the tournament’s stature. With their title sponsorship, we are confident that the Hero Hockey India League will reach greater heights, inspiring players and fans alike. Together, we aim to make this league a true celebration of hockey as #IndiaKaGame.”
With Hero MotoCorp’s sponsorship, the league aims to develop hockey, inspire young athletes, and showcase Indian talent on the global stage, advancing the sport’s growth in India.
Hero MotoCorp, formerly known as “Hero Honda,” is one of India’s first motorcycle manufacturers. The company began in 1984 as a partnership with Honda, Japan. Before this collaboration, Hero was known for selling bicycles under the brand name Hero Cycles. In 2011, Honda sold its 26% stake to the Munjal family, ending the joint venture. After this, the company was rebranded as Hero MotoCorp.
On December 16, 2024, Hero MotoCorp share price opened at ₹4,590.00 today, reaching the same as its high, and recorded a low of ₹4,533.10. As of 9:40 AM, it traded at ₹4,536.60, down ₹38.85 (0.85%).
Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.
Published on: Dec 16, 2024, 9:45 AM IST
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