Eicher Motors Limited witnessed its share price surge by over 6% on January 2, 2025, reaching a fresh 52-week high. The rise was attributed to impressive sales figures from its motorcycle division, Royal Enfield, which recorded 25% year-on-year (YoY) growth in December 2024.
For the financial year-to-date (April to December 2024), Royal Enfield achieved a 6% growth, with total sales of 7,27,077 units.
Royal Enfield strengthened its international footprint by inaugurating its first fully owned CKD (Completely Knocked Down) assembly facility outside India in Thailand. The plant, located in Samut Prakan, has a capacity of over 30,000 units annually, highlighting the brand’s commitment to the Asia-Pacific market.
The company expanded its pre-owned motorcycle business, REOWN, which is now present in 236 cities across India with 475 dealerships. Launched in 2023, REOWN simplifies buying, selling, and exchanging Royal Enfield motorcycles, ensuring transparency and reliability.
As part of its social mission, Royal Enfield hosted Journeying Across the Himalayas, a 10-day festival in Delhi celebrating the Himalayan culture and ecology. This initiative highlights the brand’s focus on building a passionate riding community.
Royal Enfield’s premium line-up includes electric vehicle brand, Flying Flea- including the Classic-styled Flying Flea C6 and Scrambler-styled Flying Flea S6- that recently showcased in Milan. It also includes the, Bear 650, Classic 650, Guerrilla 450 modern roadster, Hunter 350, Meteor 350, Super Meteor 650, Interceptor 650 and Continental GT 650 twins, the Shotgun 650, the new Himalayan adventure tourer, the Scram 411 ADV Crossover, the iconic Bullet 350, Classic 350 and the new Goan Classic 350.
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Published on: Jan 2, 2025, 2:31 PM IST
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