Bajaj Consumer Care to Buy Banjara’s Maker for ₹108 Crore

Bajaj Consumer Care Ltd (BCCL) to acquire 100% stake in Vishal Personal Care Pvt. Ltd. in a deal valued at ₹108.3 crore. The total estimated transaction value is ₹120 crore. The acquisition will take place in two phases, an initial purchase of 49% stake, followed by the remaining 51% in the second tranche.

Vishal Personal Care and Banjara’s

Vishal Personal Care owns Banjara’s, a Hyderabad-based brand established in 1991. It offers a range of hair and skincare products, including herbal powders, aloe vera gels, shampoos, and facial kits. The brand has a retail presence in over 70,000 outlets across South India, covering supermarkets, pharmacies, and general stores.

Bajaj Consumer Care’s Expansion 

BCCL, known for its Bajaj Almond Drops hair oil, is looking to expand its presence in South India. The acquisition will give BCCL access to Vishal Personal Care’s distribution network in the region. The company also plans to introduce Banjara’s products in Hindi-speaking markets, expanding its presence beyond the South.

The personal care market in India has seen an increase in demand for herbal and Ayurvedic products. As per the reports, Banjara’s product lineup aligns with this trend, making it a relevant addition to BCCL’s portfolio.

Official Statement

Jaideep Nandi, Managing Director of Bajaj Consumer Care, stated that the acquisition is aimed at strengthening BCCL’s presence in the southern markets and expanding its portfolio.

BCCL is part of the ₹2.5 billion Bajaj Group, which operates in sugar, ethanol, power, and consumer care. With this deal, Bajaj Consumer Care will add another brand to its portfolio and increase its market reach in both South and North India.

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