Airtel Offers Free ₹17,000 Worth Perplexity Pro AI Subscription to All 360 Million Users

Bharti Airtel has joined hands with Perplexity, an AI-based search and answer engine, to offer all 360 million of its users a free 12-month subscription to Perplexity Pro, which typically costs ₹17,000 per year.

What Is Perplexity Pro?

Perplexity is an advanced AI tool that helps users get instant, reliable, and well-researched answers in an easy-to-understand, conversational format. While the free version already provides powerful search, the Pro version includes:

• More daily advanced searches
• Access to top AI models like GPT-4.1 and Claude
• Image generation, file uploads, and analysis
• A creative lab called Perplexity Labs
• Deep research capabilities

Who Can Avail of the Offer?

This offer is available to all Airtel customers—including mobile, broadband (Wi-Fi), and DTH users. Customers can activate their free subscription by logging in to the Airtel Thanks App.

Voices from Airtel and Perplexity

Gopal Vittal, MD & Vice Chairman of Airtel, said this first-of-its-kind AI partnership will empower customers with cutting-edge digital tools at no extra cost.

Aravind Srinivas, CEO of Perplexity, said the partnership aims to make trustworthy AI tools more accessible to a wide audience in India—from students and homemakers to professionals.

Real-Life Use Cases

• A student in Rajkot can do quality research quickly and easily.
• A homemaker in Kanyakumari can get instant help with daily tasks.
• A professional planning a vacation can build a complete itinerary in seconds.

This AI tool is designed to enhance productivity, reduce stress, and make everyday information access smarter and faster.

About Airtel

Airtel is a global communications provider with over 590 million customers in 15 countries. In India, it offers services ranging from 4G/5G mobile networks to home Wi-Fi, digital payments, and enterprise solutions.

Also Read: Cummins India Share Price Gains 2% on BEES Launch for Clean Energy Transition!

Airtel Share Price Movement

Bharti Airtel share price (NSE: BHARTIARTL) is currently trading at ₹1,934.80, down by ₹1.80 or 0.093% as of 1:29 pm IST on July 17. The stock opened at ₹1,943.70, reached a high of ₹1,944.90 and a low of ₹1,928.80 during the trading session. The company has a market capitalisation of ₹11.60 lakh crore, a price-to-earnings (P/E) ratio of 34.53, and a dividend yield of 0.83%. Its 52-week high is ₹2,045.80, while the 52-week low is ₹1,422.60. The quarterly dividend amount declared by the company is ₹4.01 per share.

About Perplexity

Founded in 2022, Perplexity is an AI-powered search engine that provides real-time, accurate answers with citations, used to answer over 150 million queries globally each week.

Conclusion

This Airtel–Perplexity collaboration brings a premium AI-powered tool into the hands of millions at no cost. Whether for work, study, or daily life, Airtel users can now experience a smarter way to search and learn.

Disclaimer: This blog has been written exclusively for educational purposes. The securities or companies mentioned are only examples and not recommendations. This does not constitute a personal recommendation or investment advice. It does not aim to influence any individual or entity to make investment decisions. Recipients should conduct their own research and assessments to form an independent opinion about investment decisions. 

Mutual Funds Investments in securities are subject to market risks. Read all related documents carefully before investing.