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Direct sales/ direct response

In the world of finance, there is a practice known as "direct selling" of insurance. This refers to the process of an insurance company selling their products directly to the consumer, without the involvement of captive or exclusive agents. This can be done through the company's own employees, through mail, or even through the convenience of the Internet. By cutting out the middleman, this method allows for a more direct and efficient way of providing insurance coverage.

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