Affle (India) Enhances IP Portfolio with New Patent on User Identification System

On September 12, 2024, Affle (India) Limited announced the grant of a new patent in the US, further strengthening its intellectual property portfolio. 

The latest patent, titled “Computer Implemented Method for Partner Pixelling for User Identification,” is designed to enhance user identification in digital advertising. This innovative system assigns a unique identifier to each user, which Demand Side Platforms and publishers utilize for precision advertising, ensuring high-quality consumer engagements.

The patented technology addresses several key challenges in digital advertising. It reduces redundant pixel firing, thereby improving page load times and enhancing webpage security. Additionally, the system ensures more efficient advertisement delivery, contributing to better overall user experience and performance.

This patent marks Affle’s 11th grant out of its total portfolio of 36 patents, underscoring the company’s commitment to advancing mobile advertising technologies. It complements Affle’s existing intellectual property and supports its goal of enhancing the effectiveness of conversion-driven marketing for advertisers. The new patent reinforces Affle’s leadership in the industry and demonstrates its ongoing innovation in digital advertising solutions. 

Meanwhile, Affle reported a robust financial performance for Q1 FY2025. The company achieved a consolidated revenue from operations of ₹519.5 crore, reflecting a substantial 27.8% year-on-year increase from ₹406.6 crore in the same quarter last year. EBITDA rose to ₹104.7 crore, up 34.0% year-on-year, with an EBITDA margin of 20.1%, an improvement of 93 basis points from the previous year. PAT increased by 30.8% year-on-year to ₹86.6 crore, compared to ₹66.2 crore in Q1 FY2024, with a PAT margin of 15.9%.

About Affle (India) Limited

Affle is a global tech firm with a proprietary consumer intelligence platform that turns ads into recommendations, enabling marketers to identify, engage, acquire, and drive transactions with both potential and existing users.

On September 12, 2024, the share price of Affle (India) Ltd opened at ₹1,560.00, touching the day’s high at ₹1,579.00, as of 9:33 AM on the NSE.

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