Nykaa is a consumer technology platform, delivering a content-led, lifestyle retail experience to consumers. The company has a diverse portfolio of beauty, personal care, and fashion products, including their own brand products manufactured by them. The company has an Omnichannel experience, online and offline with an endeavor to cater to the consumers’ preferences and convenience. The different consumer journeys exist in two business verticals, Nykaa- Beauty and personal care and Nykaa fashion – Apparel and accessories. Nykaa provides its customers with a wide variety of products and as of 31st Aug, 2021, Nykaa offered approximately 3.1 million SKUs from 4,078 national and international brands to their consumers.

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