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Incorporated on 23rd July, 1948 as JB Advani & Co(Mysore) Pvt Ltd., Ador Multiproducts Ltd became a public limited company with effect from 30th June, 1975 under the name of JB Advani & Co (Mysore) Ltd. The Company was engaged in marketing welding electrodes, equipments accessories and various varieties of paper and ferroalloys, plastic etc pepper, cement steel etc, and manufacture and sale of ready made garments and Power Talcum and After Shave Preparations. In 1987 consumer products division introduced in the market various products such as shaving cream, cologne after shave lotion shampoo etc. under the under the brand name "ENGLISH LEATHER" Herbertsons Ltd who were having a widespread selling outlets all over the country, were appointed as distributors for Western and Eastern regions for the country from March 1988 onwards. During 1983-84 the Company entered into an agreement with "MEN" International, U.S.A. "MEN" for the manufacture of their men's cosmetics and toiletries marketed under the international brand name "English Leather". Under the agreement, MEN were to supply all essential oils. During 1993-94 the Company commenced manufactured of toiletries like after shave lotion and Eau-De Toilette of international standard. The company has obtained Ayurvedic Licence during 1999-2000 to target growing sectors. The company enetered into an alliance with Himalaya Drug Company for manufacture of some products like 'Ayurvedic Concepts' range and the production has started already in March 2001.